Responsibilities
Conduct comprehensive market research and analysis to gather the voice of the customer, identifying key needs, pain points, and market trends.
Analyse market trends, competitive landscapes, and customer feedback to identify opportunities for product innovation and differentiation.
Establish and maintain relationships with key opinion leaders, customers, and strategic partners to leverage their insights and connections for market intelligence.
Collaborate closely with Sales teams to leverage their market knowledge and insights, integrating their input into the VoC strategy and ensuring alignment between customer feedback and business objectives.
Collaborate with cross‑functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
Provide strategic input into product roadmap planning, prioritising features and enhancements based on VoC findings and business objectives.
Develop robust business cases for new product initiatives, including market opportunity assessment, financial projections, and risk analysis.
Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure a successful market introduction.
Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
Develop go‑to‑market strategies for new product launches, incorporating VoC insights to optimise pricing, distribution, and promotional tactics.
Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
Monitor product performance and customer feedback post‑launch, iterating on strategies and tactics to optimise product success.
Act as a subject‑matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.
Drive continuous improvement initiatives to enhance product quality, features, and user experience based on market feedback and technological advancements.
Qualifications
Essential
* Degree level education in a molecular biology discipline.
* Previous experience in a global Product Management role in Life Sciences, Genomics, or in vitro diagnostics.
* Knowledge of FISH, ideally in a clinical setting.
* Comprehensive knowledge and keen interest in developing applications, new technology and uptake in clinical and diagnostic applications.
* Customer focused.
* Strong analytical skills.
* Able to travel for up to 20% of working time, including internationally.
Desirable
* Experience in clinical cytogenetics, molecular genetics, or cancer genetics.
* 1‑2 years lab experience in NGS and/or FISH.
* Proven track record of success in growing or supporting sales in clinical molecular genetics, diagnostics, or cancer genetics markets, including managing relationships with key customers/opinion leaders in their field.
* A successful track record in product management and/or product development.
Benefits
* Competitive salary.
* Company Bonus Scheme.
* Pension Scheme (10% non‑contributory).
* Private Health Insurance.
* Private Dental Insurance.
* Group Income Protection.
* Group Life Assurance.
* 25 days holiday plus UK bank holidays.
* High Street Discount Scheme.
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