Job Title
: E-Commerce Manager
Location
: Shepherds Bush, Hybrid
About Us:
Otto Car is one of the UK's fastest-growing private companies in the mobility sector. Helping to get private hire drivers on the road to ownership, our mission is to bring our loved ones home safely. With roots in London, we are expanding our reach to bring affordable, sustainable vehicle ownership solutions to drivers across the UK.
Since our humble beginnings with a single Toyota Prius nine years ago, we've grown into Europe's largest fleet of electric cars on platforms like Uber and Bolt, with thousands of vehicles on the road. We've supported over 20,000 drivers in achieving financial independence and are proud to lead the way in helping private hire drivers transition to a greener future.
Joining Otto Car means becoming part of a fast-paced, values-driven organisation, playing a key role in shaping our future growth and success as we expand regionally.
About the role:
We're looking for a high performing E-Commerce Manager to lead the launch of our new website and help us build a meaningful ecommerce engine to supplement and turbocharge our existing retail sales channels. You'll drive results from day one by ensuring a smooth go-live of the website, setting up performance tracking and optimising conversion funnels. Post-launch you'll own the conversion rate optimisation roadmap, improve site performance and collaborate with a range of stakeholders including marketing, sales and technology to ensure measurable growth. This role is perfect for someone who thrives on data, innovation and cross-functional collaboration.
Key Responsibilities
:
New Website Launch Months)
* Work closely with Product, Technology and Design teams to ensure a smooth e-commerce platform launch
* Identify key user needs and pain points through FAQs, chatbot data and direct customer contact
* Define and implement tracking solutions (e.g. GA4) to capture user behaviour from day one
* Establish initial conversion funnels and KPIs to measure early performance
* Review and optimise landing pages to support launch campaigns
* Contribute to QA and UAT testing, with a focus on user journeys and performance
* Develop a reporting framework and cadence to track performance during the launch period
Post-Launch & Growth Months)
* Monitor and continuously improve site performance (speed, mobile usability, navigation)
* Own and manage the A/B testing and conversion rate optimisation (CRO) roadmap, prioritising key experiments and analysing results
* Identify, analyse, and resolve drop-off points in core customer journeys (search, product/vehicle pages, lead forms, checkout)
* Brief, design, and optimise landing pages for SEO and paid campaign performance
* Collaborate with digital marketing, CRM, and SEO teams to align on conversion strategies
* Partner with analytics and sales teams to generate insights on customer behaviour and overall site performance
Skills and Qualifications
:
* 5-6 years experience managing and growing e-commerce platforms, including site performance and UX
* You may also have marketing experience and/or merchandising experience
* Strong knowledge of analytics, conversion and CRO techniques
* Understanding of SEO and paid campaigns performance
* Confident in using data to generate insights, identify drop-off points, and recommend improvements
* Excellent communication and stakeholder management skills
Why Join Us?
At Otto Car, you'll be part of a company that combines a strong social mission with an entrepreneurial culture. As a highly profitable, bootstrapped company without external investors, we set our own plans and have a strong bias to action. Join us to help shape the future of mobility in the UK and make a tangible difference in the lives of private hire drivers.