Are you a hands-on CRM expert with a passion for personalisation, automation, and data-driven marketing? Ready to take ownership of a CRM strategy from the ground up and see your work directly impact business growth?
Motorfinity Group Ltd is on the lookout for a CRM Manager to lead the next evolution of our customer journey. As part of our established marketing team —you’ll have the autonomy to shape, build, and optimise our end-to-end CRM programme as we implement a brand-new Customer Engagement Platform (Force24).
What you’ll be doing
* Own the day-to-day management and strategic development of our CEP (Force24)
* Design, implement and optimise lifecycle journeys—welcome flows, nurture tracks, lapsed lead reactivation, PCP renewal reminders, and more
* Manage and build audience segmentation and personalisation strategies
* Work closely with the marketing and sales teams to align CRM with acquisition and content plans
* Create and deploy engaging, high-performing email and SMS campaigns
* Report on CRM performance metrics—open rates, click-throughs, conversions—and continuously optimise
* Ensure our CRM practices are GDPR compliant and customer-first
* Collaborate cross-functionally (sales, creative, operations, digital) to ensure consistent CX
* Maintain database hygiene and explore new ways to enrich our first-party data
* Act as day-to-day owner of the CRM platform, working closely with Force24 to support implementation, troubleshoot issues, and continuously refine functionality and campaign performance
What we’re looking for
* 2–5 years’ experience in CRM, lifecycle marketing or email communications
* Hands-on experience with CEP or marketing automation tools (e.g. Force24, Dotdigital, Klaviyo, HubSpot, Braze, etc.)
* Skilled in segmentation, testing, and campaign performance analysis
* Experience in marketing automation and/or industries with longer consideration periods (e.g. automotive, financial services, slow-moving consumer goods) is advantageous but not essential
* Strong copywriting skills and an eye for detail
* Commercially minded, curious, and collaborative
* Confident working independently and managing multiple projects
* Be part of a fast-growing brand with a clear mission
* Own and shape our CRM vision—your impact will be visible from day one
* Huge opportunity for growth as our data and lifecycle strategies evolve
* Friendly, driven team that values ideas, initiative and autonomy
Ready for a new challenge?
If you’re excited by the opportunity to take ownership of CRM at a growing, customer-focused brand, we’d love to hear from you. Please send your CV and a short cover note to jobs@motorfinitygroup.co.uk including your salary expectations and availability to start. We’re reviewing applications on a rolling basis—so don’t wait!
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
* Industries
Motor Vehicle Manufacturing
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