Job Description
PPC Manager
Chichester
PERMANENT Full time
£40,000
Overview:
My client is looking for an experienced PPC Manager to take the lead on paid media campaigns and deliver exceptional results. As the in-house PPC expert, you will manage campaigns across all products and events, working closely with marketing teams to turn business priorities into high-performing, measurable campaigns.
Role Purpose:
This is an exciting opportunity to shape PPC strategy, optimise campaigns, and maximise ROI across platforms such as Google Ads and Microsoft Ads. You will be part of a dynamic Campaign Team, collaborating with Data, Digital, and Marketing colleagues to deliver integrated campaigns that make a real impact.
Key Responsibilities:
* Develop and execute PPC strategies aligned with overall business goals.
* Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
* Implement advanced targeting techniques, including audience segmentation and remarketing.
* Monitor budgets, adjust bids, and maximise return on investment.
* Analyse campaign performance and provide actionable insights through regular reporting.
* Keep up to date with industry trends, platform updates, and best practices.
* Collaborate with SEO, content, and creative teams to ensure campaigns are aligned and complementary.
* Provide guidance and training to marketing teams on PPC best practices.
* Support campaign execution during major business events (flexibility required during peak periods).
Requirements:
* Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
* Strong understanding of paid media strategy, audience targeting, and bid optimisation.
* Proficiency with Google Analytics and campaign reporting tools.
* Excellent attention to detail and ability to manage multiple priorities.
* Strong communication skills to collaborate effectively with stakeholders.
* Google Ads certification or equivalent.
* Experience with paid social advertising and remarketing strategies.
* Familiarity with attribution models and conversion tracking.
* Knowledge of SEO principles and their integration with PPC activity.
* Advanced Excel or data visualisation skills.
Desirable Attributes:
* Positive, proactive, and adaptable, with a can-do attitude.
* Creative thinker with strong communication and writing skills.
* Ability to influence and guide colleagues at different levels.
* Passionate about digital marketing with a sense of fun.
APPLY NOW OR CALL LYNSEY AT KEY RECRUITMENT FOR MORE INFO
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