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Ts sales manager

Reading (Berkshire)
Westcoast Limited
Sales manager
Posted: 23h ago
Offer description

Join to apply for the TS Sales Manager role at Westcoast Limited

3 days ago Be among the first 25 applicants

Join to apply for the TS Sales Manager role at Westcoast Limited

Here at Westcoast, we are responsible for distributing some of the best-known global IT brands to resellers, retailers, and other organisations in UK and beyond. We’re an innovative business which thrives on teamwork and the potential of our people. Join us and turn your passion into a paycheck!

Job Role:

You’ll be leading a team of Internal Account Managers who support some of the UK’s top enterprise resellers. Your focus will be on driving individual and team sales performance, building strong internal and external relationships, and maintaining efficient, scalable processes to support sustainable growth.

We’re looking for someone who’s people-first but commercially driven — someone who sets clear expectations, leads with purpose, and supports their team to deliver results through structure, clarity, and energy.

If you join us, this is what your day to day will look like:

* Lead, coach and develop a high-performing internal sales team to exceed revenue, margin and activity-based targets.
* Set clear individual objectives that align with overall business goals and track progress through structured 1:1s and reviews.
* Foster a positive, success-oriented culture where people are empowered to grow, share best practices and win together.
* Own team performance metrics, forecast accuracy and sales reporting — identifying trends and acting quickly to close gaps.
* Support career development through tailored training plans and progression pathways.
* Act as the primary escalation point for internal and customer issues, ensuring resolution and continuous improvement.
* Collaborate with key departments — including Product, Credit, Customer Services, IT and Finance — to drive operational excellence and remove friction from the sales process.
* Work closely with enterprise vendor partners (HPE, DellEMC, etc.) to build strategic relationships and identify opportunities for growth.
* Champion new tools, processes and systems that improve efficiency, visibility and accountability.
* Lead and deliver company-wide initiatives and team-specific campaigns, ensuring engagement and measurable impact.
* Create a disciplined, but fun working environment – ensure our people do truly earn, learn, and have fun!

Is this the role for you?

To be successful in this role you will have some of the following skills and experience, and the desire to develop in other areas:

* Proven success in a B2B sales leadership role, ideally within IT distribution or technology channel sales.
* Strong understanding of Tier 1 brands (HPE, DellEMC) and their go-to-market strategies.
* Experience managing people — with a coaching, motivating, and goal-oriented approach.
* Commercially astute with strong financial awareness, able to balance revenue growth with profitability and working capital.
* Comfortable navigating complexity and change, with a continuous improvement mindset.
* Highly organised with a structured approach to performance management and process discipline.
* Excellent communication and relationship-building skills at all levels.
* Proficient in CRM systems and Microsoft Office (Word, Excel, Outlook)

What will we do for you?
This is an excellent opportunity to develop your knowledge and understanding of the IT industry, build a career with a Sunday Times Top Track 100 business and develop strong, long standing industry relationships.

* We will help you grow! To help you unlock your full potential and progress your career, we provide you with all the training and development opportunities you will need to succeed. We offer funded Apprenticeships, work-based studies, and professional qualifications.
* We have a generous benefits package including, 25 days holidays and employee referral bonus scheme.

* You’ll also have access to Westcoast Wellbeing – including full Employee Assistance services, access to mental health counselling, virtual GP, Physiotherapy and Perks and Rewards, enhanced family leave policies, life insurance and schemes including eye care and cycle to work.
* Our teams enjoy many social and charitable events throughout the year.

What’s next?

If you are ready to work for a company which believes people are the most important asset, highly recognises and rewards their employees, then click apply and complete the short application process (5-6 mins).

Please be aware that our recruitment team handles a high volume of applications, making it challenging to provide individual feedback to every candidate. If you do not receive a response from us within 14 working days, kindly note that we have chosen to pursue other candidates for this opportunity. We appreciate your interest and encourage you to explore future opportunities with us.


Seniority level

* Seniority level

Entry level


Employment type

* Employment type

Full-time


Job function

* Industries

IT Services and IT Consulting

Referrals increase your chances of interviewing at Westcoast Limited by 2x


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