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Head of Marketing – Jewells (London Support Centre)Location: London
About Jewells
Jewells isn’t your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we’re redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard - jewellery that goes where you go and tells your story along the way.
The Role
We’re looking for a dynamic, commercially driven Head of Marketing to lead and scale Jewells’ brand presence across every channel. Based at our London Support Centre, you’ll own the end-to-end marketing strategy and execution - from advertising and campaigns to cultural activations - with a laser focus on delivering measurable results.
You’ll directly manage a team, driving collaboration with the wider business to maximise revenue across stores, e-commerce, and social media. This role is as strategic as it is hands-on: you’ll shape the big picture while getting into the detail of shoots, partnerships, and campaign execution.
Perfect for someone who has built (or rebuilt) marketing functions in fast-paced retail environments - fashion, jewellery, beauty or lifestyle - and knows how to turn brand energy into commercial growth.
What You’ll Own
Marketing Strategy & Execution
* Lead, evolve, and deliver Jewells’ marketing strategy across paid, owned, and earned channels.
* Build and execute seasonal campaign calendars aligned to business and revenue goals.
* Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention.
* Manage, mentor, and inspire the Content Manager and Brand & Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard.
* Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration.
* Build a strong team culture of accountability, creativity, and speed-to-market.
* Partner closely with the Head of E-commerce and Retail teams to ensure campaigns drive both online and in-store revenue.
* Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through.
* Guide influencer and partnership activity, balancing brand awareness with performance.
* Shape our CRM and retention approach — from lifecycle marketing to customer journeys.
* Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.
Brand Building
* Position Jewells as the destination for accessible, premium-look jewellery.
* Drive cultural relevance through collaborations, events, activations, and standout content.
* Push creative storytelling across every touchpoint, from TikToks to billboards.
* Champion consistency and elevation in how Jewells shows up — both online and in-store.
About You
* Experience: 6+ years in marketing with at least 2 years in a leadership role.
* Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
* Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
* Strategic + Hands-On: Comfortable switching between big-picture brand building and executional detail.
* Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
* Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
* Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
* Driven: Excited to build something new, move fast, and disrupt a crowded market.
Why Jewells?
* Join one of the UK’s most exciting new retail brands.
* Lead a marketing function with real influence and impact.
* Work at pace in a culture that values creativity, results, and bold thinking.
* Build a brand that’s redefining jewellery for the modern world.
* Competitive salary, perks, and growth opportunities.
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