Coach is a global fashion house founded in New York in 1941. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Responsibilities
* Support the Senior Director of eCommerce in developing and delivering the eCommerce strategy, with a focus on conversion‑led growth across retail and outlet channels.
* Own trading performance across markets, using detailed analysis of site metrics, customer behaviour and sales performance to identify opportunities and drive improvements.
* Deliver weekly trading updates to senior leadership, providing clear insights and actionable recommendations.
* Partner closely with Finance to forecast demand (orders, units, returns) and ensure operational readiness and delivery of customer SLAs.
* Collaborate with Buying teams to align eCommerce merchandising with commercial priorities, providing performance insights to inform future buys.
* Lead and develop the online merchandising team to ensure best‑in‑class execution across product launches, campaigns and daily trading activities.
* Oversee site merchandising, product data and content processes to ensure timely and accurate execution across all markets.
* Continuously optimise product findability, navigation, category structure and product pages, tailoring the experience to relevant customer segments.
* Partner with Product and Digital teams to deliver a robust A/B testing roadmap, driving continuous improvement in conversion and customer experience.
* Drive a customer‑first approach across digital projects, with a strong focus on personalisation and local market relevance.
* Identify and recommend enhancements to site functionality and user experience, working closely with global and regional teams.
* Utilise analytics tools (e.g. Google Analytics, Quantum Metric) to deeply understand on‑site behaviour and inform decision‑making.
* Collaborate with Marketing, PR and CRM teams to ensure effective online execution of campaigns.
* Partner with Marketplace teams to share insights and identify opportunities to drive overall digital growth.
* Build strong relationships with regional and global stakeholders across Buying, Creative, IT and Marketing.
* Monitor competitor activity and broader eCommerce trends to inform continuous optimisation.
* Leverage data analysis to produce clear, concise performance reporting and high‑quality executive presentations.
* Partner with Customer Insights and Analytics teams to drive improvements in customer experience.
* Support consumer insight initiatives, including surveys and usability testing, to enhance the digital experience.
* Work closely with Customer Care to continuously improve the post‑purchase journey and ensure alignment of site processes.
Benefits
* Hybrid working (3 days working from the office, 2 days remote)
* Option to finish early on a Friday (Flex Fridays)
* 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
* Learning & Development opportunities
* Internal mobility & career progression
* Regular Social Events – Seasonal & Cultural
* Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other Benefits
* 25 days holiday in addition to bank holidays
* Multi‑brand discount up to 50% off – Coach and Kate Spade.
* Private Healthcare with health assessment (Bupa)
* Bupa rewards – Financial wellbeing support and wellness discounts
* Private Dental Cover
* Free 24/7 support for family building, fertility and menopause with Maven
* Eyecare vouchers
* Employee Assistance Program
* Employer Pension Contribution
* Gym discount
* Interest free season ticket loan
* Cycle to work scheme
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
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