This is a senior, hands‑on role owning end‑to‑end paid customer acquisition, including strategy, budgets, and in‑housing performance across Meta and Google. The role also leads acquisition‑focused creative strategy to build a scalable, high‑performing growth engine.
Client Details
Our client is a reputable brand within the Consumer Goods sector, known for their innovation and commitment to excellence. They are a scaling business offering the opportunity to make a significant impact within a collaborative and professional environment.
Key Responsibilities
* Own and execute paid acquisition strategy across Meta, Google, and other channels.
* Manage campaign setup, optimisation, testing, scaling, and budgets across UK and US.
* Define key metrics, focus on new customer acquisition, and bring paid media fully in‑house.
* Lead end‑to‑end content strategy across the full funnel.
* Develop frameworks, testing plans, messaging, and formats.
* Manage freelancers, influencers, and support the junior Marketing Assistant.
* Ensure all creative is performance‑driven and optimised based on results.
* Improve acquisition reporting and build insight‑driven dashboards.
* Analyse funnels, attribution, and channel performance.
* Use data to guide creative, budget allocation, and testing strategy.
* Influence website optimisation, product launches, and promotions.
* Ensure acquisition strategy aligns with broader business goals.
About You
* Proven hands‑on experience managing Meta and Google Ads for a DTC brand.
* Strong background in performance marketing for high‑AOV, premium products with longer consideration cycles.
* Demonstrated ability to own both strategy and execution - this is not a purely strategic role.
* Deep understanding of creative performance: what works, why it works, and how to scale it.
* Experience managing freelancers and influencing creative output without large in‑house teams.
* Strong commercial mindset with confidence owning budgets, targets, and performance outcomes.
* Experience scaling acquisition across multiple markets (UK and US).
* Exposure to additional paid channels beyond Meta and Google.
* Strong understanding of CRO principles and landing page optimisation. (desirable)
* Experience bringing paid media in‑house from agencies (desirable)
Job Offer
* Salary: £55,000 - £70,000, depending on experience
* Pension: Employer contribution
* Hybrid working: 1‑2 days per week in the office, 3‑4 days remote
* Holiday: 25 days annual leave plus Bank Holidays
* Permanent role based in Gloucestershire, with clear scope for progression
* Collaborative, high‑performing, and commercially driven environment
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