Following a period of exciting growth, we are seeking a passionate and driven National Marketing Manager to take ownership of our NEW national marketing fund.
Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.
Summary of the role
Reporting to the Director of Marketing you will be responsible for developing and implementing strategic marketing initiatives to promote Caremark to customers and candidates, drive engagement, and generate leads for our network of franchise offices. You will work closely with franchise owners, the wider marketing team and selected partners to implement the objectives of our national marketing initiatives. This is a new role within the team resulting from continued investment across the network.
Responsibilities
As National Marketing Manager, you will have responsibility for:
* Managing the national marking fund budget.
* Be the 'go-to’ contact regarding the implementation of the national marketing strategy.
* Ensuring all marketing activities are assigned correctly.
* Manage the relationship with external marketing partners supporting the national marketing fund.
* Partner effectively with the wider members of the marketing teams and field-based Regional Support Managers.
* Evaluate the effectiveness of marketing campaigns and initiatives.
Experienc...