Digital Marketing Lead (Maternity Cover – 18 Months) Location: (Hybrid - UK) Contract: Fixed Term – 18 Months (Maternity Cover) Team: Marketing, Customer & Sales Are you a digital marketing leader ready to take on your next exciting challenge? We’re looking for an experienced Digital Marketing Lead to join our UK Bus team for an initial 18-month maternity cover. You’ll be stepping into a business that’s made significant digital strides, with ambitious plans still to come – and you’ll play a key role in driving them forward. You’ll be a core part of our Marketing, Customer and Sales function, leading on digital marketing strategy, customer engagement and campaign performance across the business. What you’ll be doing: Lead the development and execution of digital content strategies Manage and optimise PPC & display activity to drive performance Oversee internal digital channels including CRM, SEO, CRO and social media Manage digital testing and development, ensuring continuous improvement Deliver critical comms including platform updates and urgent service changes Own strategy, planning and budget management across digital activity Produce insightful weekly, monthly and quarterly reports to track success Support the wider marketing and customer service team with BAU and campaign activity Lead on corporate social media management and agency relationships Oversee digital presentation of timetables Manage digital budgeting and forecasting with financial accountability What we’re looking for: Proven experience in digital marketing and CRM leadership Strong background in multi-channel campaign planning and delivery Skilled in reporting and data interpretation to drive performance Excellent stakeholder and agency management skills Highly organised with great attention to detail and commercial focus Experience within the transport or travel industry would be an advantage Why Join Us? You’ll be part of a business that connects communities and helps shape a greener, more accessible future. We offer a supportive team, the chance to make meaningful impact, and a role where no two days are the same.