Overview
Join us as Marketing Manager - Customer Care and Network Marketing within our team in Northampton or London. The Marketing Manager for Customer Care & Network Marketing plays a pivotal role in shaping how Barclays engages customers across service channels and branch networks. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys, develop and execute marketing plans for Barclays’ branch and service network, and prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.
Key Responsibilities
* Develop and implement marketing strategies aligned with the bank's business objectives, informed by market research, customer needs and competitive landscape.
* Collaborate with product development, sales and other departments to align marketing efforts with overall business objectives.
* Create compelling and targeted content for various marketing channels, including print, media and related collateral.
* Analyse data to make informed decisions, optimise marketing strategies and report on performance of marketing campaigns.
* Manage the marketing budget, allocating resources to maximise ROI.
* Define marketing vision, set goals, clarify objectives and work across organisations to achieve specific outcomes.
* Support frontline teams with impactful marketing initiatives, driving engagement and customer experience.
Qualifications and Experience
* Strong workload management, balancing strategic and tactical responsibilities.
* Proactive mindset, anticipating challenges and identifying opportunities.
* Creative problem‑solving and experience developing engaging marketing content and campaigns.
* Excellent stakeholder communication, influencing, collaborating and presenting confidently across all levels.
* Experience in customer experience, service‑led marketing, or network/branch marketing is advantageous.
* Familiarity with regulated environments and compliance‑aligned marketing is preferred.
* Financial services background with understanding of customer‑care and compliance expectations.
* Proven experience delivering marketing campaigns, customer communications or service‑led marketing initiatives.
* CIM certification or equivalent professional marketing qualification.
Additional Expectations
* Perform prescribed activities in a timely manner at high standard, driving continuous improvement.
* Lead and supervise a team, guiding professional development and coordinating resources.
* Demonstrate leadership behaviours: Listen, Energise, Align, Develop.
* Adhere to policies, procedures, risk management and regulatory requirements.
* Build and maintain a network of contacts outside the immediate team.
* Collaborate with other functions and business areas.
* Take responsibility for end results, embedding new policies and strengthening controls.
* Resolve problems by identifying and selecting solutions through technical experience.
* Communicate complex or sensitive information effectively.
Employer Values
All colleagues will demonstrate the Barclays values of Respect, Integrity, Service, Excellence and Stewardship, and the Barclays mindset to Empower, Challenge and Drive.
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