Red Bull UK is currently recruiting for National Account Manager Sainsbury's & Waitrose to be based in the UK.
The purpose of this role is to lead and grow the commercial relationship with Sainsbury’s & Waitrose, delivering profitable sales growth. This involves developing tailored joint business plans, managing promotional strategies, and ensuring best-in-class execution across both retail and online channels. The role requires a deep understanding of each retailer’s unique operating model, customer base, and strategic priorities to unlock mutual value and drive category performance.
As a key customer-facing representative, the National Account Manager will build strong, collaborative partnerships with stakeholders at both Sainsbury's & Waitrose. By leveraging data insights, shopper trends, and category expertise, the role will identify and capitalise on growth opportunities, negotiate effectively, and ensure the brand remains competitive and aligned with evolving consumer needs in a dynamic retail landscape.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Deliver growth targets that are driven by business plans that are aligned and relevant to your customers and Red Bull priorities.
Evaluation of activity within account with learnings applied.
2. Forecast, drive growth and track development of all relevant accounts in order to be able to make well informed, accurate and timely business decisions.
Ensure accurate forecasts of volume, profit and point of sale material
3. Proactively manage customer contact strategy in order to remove obstacles to progress.
Timely meetings with contacts to ensure development of overall business plan. Instigate and follow up top to top meetings with selected customers.
4. Build and maintain internal contact strategy to help meet overall account KBI’s; to include field sales, category, logistics, finance, brand, consumer & sports.
5. To become an expert in category, consumer and customer covering both your customer base and Red Bull.
Positive decisions based on insight both sought and made available. Work closely with internal category contact.
6. To lead, coach and inspire a team of high performing NAE’s working across diverse portfolio of accounts.
7. To be a brand advocate to your customers, the trade and Red Bull and mirror the brand values in order to deliver enhanced brand perception at all times.
8. Proven Account management & P&L Accountability.
9. Experience managing a direct report. Evidence of direct report development.
10. Excellent communication, organizational and presentation skills
11. Experience of high level negotiation
12. Evidence of writing and delivering a Joint Business Plan.
13. Self-starter with a focus on results and customers
14. Proven track record of achievement
15. Travel 50-60%
National Account Manager Sainsbury's & Waitrose
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: