Retail Team Leader (Brand Lead)
Role
As a Brand Lead you are an ambassador for our brand, delivering an amazing customer experience in store and supporting the management team to motivate and lead the associate team to exceed store targets.
Responsibilities
* Use local knowledge and sales expertise to deliver the ultimate brand experience.
* Become an expert in our style choices and bring these to life for our consumers.
* Confidently make important decisions for the best customer experience, including handling consumer issues in store.
* Be a brand ambassador by role‑modeling our behaviours, values, and style.
* Be a positive role model, building trust through collaboration and open communication.
* Continuously develop product knowledge and business understanding.
* Take pride in store appearance and embrace the Superdry look, ensuring the store looks amazing.
* Own delivery of business objectives set by the Store Leader, coaching the team to meet retail standards and service expectations.
* Support key compliance tasks, including loss prevention and health and safety.
* Exceed expectations and drive an attitude of continuous improvement in the wider team.
* Embrace the Superdry culture and share it with colleagues.
* Maintain commercial awareness of the store, understand KPIs, and bring fresh ideas to the leadership team to drive performance.
* Get things done – each day should be productive, making a positive impact for the store.
* Be yourself.
* Hold keys for the store and take responsibility for opening/closing and cash handling.
People
* Support day‑to‑day supervision of the team.
* Motivate teammates to deliver amazing service levels.
* Provide clear direction to focus team activity on and off the shop floor, inspire and engage associates to achieve daily targets.
* Lead the team, with managers, to hit store targets and ensure the store is a great place to work.
* Coordinate the team across operational tasks, guiding them with operational expertise.
* Provide timely feedback to associates, recognising success and challenging poor performance.
* Contribute to the business talent and formal performance review processes.
You Are
* Experienced in retail/sales and operations in store, ready to step up.
* All about our brand and consumers, creating memorable experiences for every customer.
* Passionate about style and obsessed with product.
* Experienced in leading and motivating a team through daily activities.
* Exposure to people‑management activities.
* Able to build relationships and communicate effectively.
* A team player who enjoys collaborating with people to get results.
* Organised and uses time purposefully, confidently owning tasks and goals.
* Sees challenges as opportunities.
* Loves sharing passion with others and acts as a positive role model.
* A creative thinker, always searching for the best solution in every situation.
* Views change as exciting and enjoys a fast‑paced environment.
* Authentic and genuine.
Benefits
* A competitive hourly rate.
* 20 days holiday plus a birthday day off.
* A new style‑obsessed Superdry wardrobe with generous clothing allowance.
* Up to 50% staff discount online and in store.
* Flexible working patterns, including 4‑day week for full‑time (dependent on store availability).
* Training and development focused on style and service.
* Tailored induction and onboarding to set you up for success.
* Pension contributions.
* Life assurance.
* Inclusive, diverse workplace with sustainable premium products.
Who We Are
Superdry has been making world‑class product for 15 years. Our mission is to inspire and engage contemporary, style‑obsessed consumers while leaving a positive environmental legacy. We have built a brand that has cut through the global apparel market at record speed, taking market share from established brands. We are embarking on a journey to reset our brand and return to our design‑led roots, launching four new collections and looking for talented people to join us.
Seniority Level
Mid‑Senior Level
Employment Type
Temporary
Job Function
Sales and Customer Service
Industries
Retail Apparel and Fashion
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