Overview PURPOSE & IMPACT: Reporting to the Senior Cluster Brand Manager (SCBM), this role plays a pivotal role feeding into & supporting the pipeline and leading the flywheel process to ensure wins across the Must Win Battles (MWBs). The role will be responsible for delivering in line with the 3 year growth strategy and owning key responsibilities within respective segments (Aunt Bessie’s and Goodfella’s).
Supporting the Cluster Team in projects and key activities through passion for food, our brands and consumers, this individual is accountable for supporting the wider agenda while working collaboratively to support the delivery of our MWBs. Key focus on feeding into the wider MWBs and contributing towards this agenda.
An interest in supporting a wide portfolio, with the resilience and adaptability to deliver in market will be key.
Collating and sharing data and insights whilst using a curious mindset to ask questions and working closely with multiple team members and stakeholders to contribute towards the MWBs.
Having the empathy and curiosity towards consumers learn develop knowledge of common macro needs and desires, working with the wider team to be collectively learning and testing great ideas. The breadth of the role provides an opportunity to build on the JBM’s FMCG marketing knowledge through exposure to projects across the entire marketing mix, having a learning and curiosity mindset.
Responsibilities Commercial Strategy Execution
Understanding of the local commercial plan to support the cluster team in delivering the Must Win Battles (MWB). Understand qualitative and quantitative research projects to ensure deep understanding of consumer needs as well as understanding drivers of growth within the market to inform the brand strategy. Working with stakeholders such as Finance, Sales and Innovation to apply controls to consistently track and improve commercial performance including understanding the performance of local promotional / in-store interventions, along with monitoring competitor business and portfolios.
Track key performance measures for the brand, monitor and evaluate plans against targets and objectives.
Build relationships beyond immediate team with other categories in order to learn from others’ experiences and leverage best practice, and getting involved with cross-market / cross-category projects as required.
Win across our Flywheel
Understand performance as a part of the flywheel process to inform strategy for cluster and working with clusters to enhance the built knowledge & innovation. Challenge the status quo, seeking and implementing new learnings to continuously improve business performance. Understand customer strategies, category and shopper insights to support innovation projects through the development of customer sell-in material supporting Flywheel activity.
Local Brand Management (if applicable)
Lead the Innovation process for segment in Cluster with the support of the SCBM while working in synergy with other functions & key stakeholders, also supporting SCBM in the implementation of in year plan for segment.
Assists & understand the implementation of appropriate channel solutions across our portfolio to maximise relevant growth opportunities in line with SCBM. Knowledge of the category vision and how its key drivers are the basis for cluster, segment & brand growth, and the local brand
Sustainability & Reputation
Understands & when required, supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Supports the strong external relationship and networks with relevant industry bodies and associations. Has knowledge of organisational ownership of local regulatory requirements relating to products, claims and communication, ensuring we manage reputation for NF and relevant brands in markets.
Developing great integrated communications
Understands the key elements of a clear brief for integrated communications planning and media choices, as well as the development of impactful and integrated activation plan which optimises the marketing mix across key touch-points. Clear knowledge of the role of different channels including traditional and digital media including the basic media metrics, and the benefit in consistent application of a communications idea and the benefit of strong and timely integrated communication. Support SCBM on Integrated communication in segment with full Lead on specific parts of the communication mix.
Working Together To Succeed
Show enthusiasm to develop new skills and demonstrate the willingness to stretch beyond expectations. Understand the role and the deliverables that contribute to the business vision. Gain self-understanding through feedback. Work in cross-functional team to deliver successful innovation in market. Taking ownership of in-store excellence activity.
Qualifications Interest in FMCG and food industry
Achievement in an past faced environment
Able to demonstrate good communication skills and collaboration with others
Analytical thinker who can prioritise and work with multiple priorities
Basic knowledge and understanding of: Communications –creative and media
Packaging design and production
Promotional activity
Commercial strategy and analysis
Knowledge of business acumen (commercial and in market performance)
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