Job Description
HAYS Marketing is working in partnership with a well-established leading organisation in the property sector who are seeking a dynamic and experienced Marketing Manager or a Head of Marketing to lead its marketing function and drive strategic growth. This is a full-time, onsite role based in Leicestershire, reporting directly to the Managing Director.
The OpportunityThis is a rare chance to join a purpose-led business that delivers bespoke property solutions for clients with complex needs. The successful candidate will play a pivotal role in shaping the brand's voice, enhancing digital presence, and lead a small marketing team in a fast-paced, rewarding environment.
Key Responsibilities
* Lead and manage the marketing department, overseeing workload and team performance.
* Maintain and optimise the company website (WordPress), ensuring SEO best practices.
* Develop and execute social media strategies across platforms to boost engagement.
* Design and deliver segmented email marketing campaigns with performance tracking.
* Build and manage B2B campaigns with full visibility of pipeline performance.
* Collaborate on high-quality content creation for multiple channels.
* Leverage CRM platforms to enhance marketing operations and customer journeys.
* Monitor analytics using GA4 and other tools to inform strategy and reporting.
* Support event planning and delivery, including webinars and networking initiatives.
* Work cross-functionally to ensure consistent messaging and brand alignment.
What You'll Bring
* Digital marketing expertise
* Previous line management experience
* Strong proficiency in using WordPress, SEO, CRM systems, and email marketing tools.
* Proven ability to manage social media platforms and drive engagement.
* Excellent communication and project management skills.
* Experience managing budgets and working independently.
* A valid UK driving licence.
Desirable
* Degree in marketing, communications, or a related field.
* Familiarity with Canva or Adobe Creative Suite.
* Understanding of accessibility standards in digital content.
What's Offered
1. Competitive salary based on experience
2. 28 days holiday plus