Job Description
My client, based in Nottingham are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi-channel marketing campaigns that generate new business opportunities.
This is a hands-on role suited to a marketer who can manage campaigns end-to-end-from concept through to execution and performance analysis-with a strong emphasis on testing, learning, and continuous optimisation.
Key Responsibilities:
B2B Lead Generation
Deliver a consistent pipeline of high-quality leads through targeted, multi-channel campaigns. This includes identifying new opportunities, refining messaging, and improving conversion rates across the funnel.
B2C Student Acquisition
Increase student enquiries and trial bookings through effective marketing strategies and ongoing optimisation of the lead generation website.
Campaign Ownership
Take full accountability for campaign delivery - from planning and creation to execution, optimisation, and reporting- ensuring all activity meets defined objectives.
Data-Driven Marketing
Leverage data, segmentation, and performance insights to continually improve campaign effectiveness. Test, analyse, and refine strategies to maximise ROI, reduce cost per lead, and increase conversion rates.
Content and Brand Development
Produce compelling content that supports lead generation, brand awareness, SEO, and customer nurturing across multiple channels.
Cross-Functional Collaboration
Work closely with sales, web development, and the wider marketing team to ensure alignment with broader business goals and a cohesive approach to growth.
Key Responsibilities
1. Campaign Execution: Plan and deliver multi-channel campaigns across email, PPC, paid social, SEO, content, and events, ensuring timely delivery and alignment with objectives.
2. Content Creation: Develop and oversee the production of marketing materials, including emails, landing pages, blogs, and campaign assets.
3. Audience Targeting: Use data to segment audiences, manage contact lists, and deliver highly targeted campaigns that improve engagement and performance.
4. Website Optimisation: Collaborate with the internal web developer to enhance website content, optimise landing pages, and improve user journeys and conversion rates.
5. Sales Enablement: Support sales initiatives with relevant campaign materials and contribute to account-based marketing efforts.
6. Partner Management: Coordinate with external suppliers to ensure deliverables meet required standards.
7. Performance Analysis: Track, analyse, and report on campaign performance, identifying insights and opportunities for improvement.
Required Skills & Experience
8. Experience in a similar marketing role, with exposure to multiple channels (e.g. PPC, social media, email, SEO, and content).
9. Experience working across both B2B and B2C marketing environments.
10. Familiarity with CRM systems and marketing automation platforms.
11. Up-to-date knowledge of marketing trends, tools, and best practices.
12. Strong organisational skills with the ability to manage multiple projects simultaneously.
13. High attention to detail and a proactive, problem-solving mindset.
14. Confident communicator, comfortable collaborating with cross-functional teams and stakeholders.
15. Analytical, data-driven approach with the ability to evaluate and optimise campaign performance.
INDSM Apply
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