Senior Marketing Executive - 12 month FTC
Role overview and responsibilities for a 12-month fixed term contract in marketing.
Responsibilities
* Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newsletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
* Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
* Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
* Confident writing and presenting marketing briefs for internal and external agencies.
* Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
* Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
* Execute content creation across all media channels which may include copywriting and image sourcing/curation.
* Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
* Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
* Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
* Contributing to market research and competitor analysis.
* Any other duties and projects as directed by the Marketing Manager.
Skills & Experience Required
* Educated to degree level in related subject.
* 3 years + marketing experience in an agency or client side within a B2C role with a strong focus on CRM.
* Experience of working on marketing campaigns across a range of digital media channels.
* Ability to work on multiple campaigns at once, prioritise effectively and meet deadlines.
* Strong written and oral communication skills and experience of stakeholder management.
* Proven commercial acumen, ‘numerically literate’, with the ability to interpret data and draw actionable insights.
* Proactive, highly organised, self-motivated and able to work independently on their own initiative as well as part of a team.
* Excellent copywriting and communication skills with a keen eye for detail.
* Ideally has some experience of UK and Overseas Travel markets.
* A passion for the outdoors, caravanning, or motorhoming is a bonus but not essential.
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