Senior PPC Executive
Incubeta
Belfast, Northern Ireland
The role
We are looking for someone to join our award winning Paid Search team as a Senior Account Executive. You will be working with a team of Account Managers and Account Executives, working across a number of leading brands.
We manage by outcomes which gives every individual the freedom to exercise their entrepreneurial talent and to take responsibility for the outcomes of their work.
The emphasis of the role is very much on taking ownership of the delivery of the paid search campaign, owning the day to day client relationship and running the team to ensure the service and the results exceed the client’s expectations.
Typical tasks include building and optimising campaigns, managing budgets, performing analysis and developing insights, reporting to clients and leading on the weekly calls and monthly meeting process. You will take a lead role in managing and developing the day to day client relationship.
This is a dynamic and fast moving environment and no two days are the same. You will find yourself leading projects to define and implement new operational processes, developing testing strategies for Google Betas, inputting design requirements to in-house technology development and contributing your ideas to new business pitches, and working on whatever other projects you conceive and that are aligned to the business goals.
Senior Account Executives play a lead role in the management and development of junior team members. This is perfect for honing the management and coaching skills that you will need in your career.
In addition to encouraging your team’s development, we want you to continue to develop and learn with us. That might be through implementing Betas, experimenting with innovative new strategies, helping to grow our integrated offering, leading on joint projects with Google or getting involved with the creation of new in-house tech tools.
Responsibilities
* Building and running paid search advertising campaigns for major clients in the retail and lifestyle sectors
* Lead on testing plans and feed into long term strategic roadmaps and forecasts
* Undergo research into your clients’ verticals and help them understand their position vs their competitors
* Communicate confidently with clients, with a professional style in both written and verbal communication. Clients receive a level of service in line with their commercial value with relevant insights and recommendations.
* Be aware of industry updates regarding new platform features and changes and incorporate these into testing ideas for your clients
* Share knowledge with junior members of the team and support their training
* Use your initiative to improve processes and increase efficiency for your team, sharing successes with other teams where relevant
* Take ownership of time management and prioritisation, ensuring your output is delivered on time and to a high quality
In addition, you’ll also:
* Have experience in Paid Search
* Hands on experience with Google Ads and Microsoft Ads
* Possess an understanding of GMP stack, in particular Search Ads 360
* Strong Excel skills
* Experience with running Performance Max/Shopping campaigns for retail clients
* Paid Social experience is desirable but not a requirement
Our Package
Salary
Incubeta pay industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path. We also offer additional performance related bonuses, so we can be found above the industry benchmark on pay alone.
Benefits
We have a credit-based benefits package which allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.
Policies
Our policies are forward thinking and industry leading and heavily contribute to our outstanding culture.
Learning and Development
We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business. As a minimum, you’ll have a forward looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.