Serve First is a fastmoving, well funded start up turning customer feedback into live dashboards and AI driven alerts.
2025 roadmap: overhaul user journeys, add a design system, and launch new AI powered workflows.
You'll own the end to end product experience and iterate fast-low bureaucracy, maximum autonomy.
What you'll do
* Shape end to end UX. Map and optimise critical B2B workflows (survey creation, analytics, alerting). Product journey maps, wireframes, and interactive prototypes.
* Own the design system. Define UI patterns, components, and accessibility rules in Figma; partner with engineering for pixel perfect implementation.
* Drive user research. Plan and run interviews, usability tests, and feedback sessions with enterprise customers; translate insights into actionable design changes.
* Iterate relentlessly. Ship small, test, and improve. Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows.
* Collaborate cross functionally. Work side-by-side with Product, Backend, and Frontend teams; clarify requirements, hand off specs, review builds.
* Leverage AI wisely. Use AI design/copy tools to accelerate work, but validate everything - you own the outcome.
* Document everything. Keep flows, components, and rationale well documented for the distributed team.
Must Haves
* 5+years designing complex B2B SaaS products (dashboards, workflows, admin interfaces).
* Portfolio that shows user-centred process from research prototypes shipped UI.
* Strong UX research chops: interviews, surveys, usability tests, heuristic reviews.
* Mastery of Figma (or Sketch/Adobe XD/etc) and prototyping tools.
* Comfortable working with design systems and handing off to React engineers.
* Solid grasp of accessibility (WCAG) and responsive design principles.
* Excellent written & verbal comms-async first.
Nice to Haves
* Experience with customer feedback / survey or analytics platforms.
* Familiarity with React component libraries (Storybook, Chakra, MUI, etc.).
* Motion/interaction design skills (Lottie, Framer Motion).
* Basic HTML/CSS to tinker directly in code.
What We Offer
* Competitive salary
* Hybrid in Milton Keynes, at least 2 days a week
* Standard UK pension, 20days holiday + public holidays.
* Generous kit & software budget.
* Small team = direct impact on the product experience.