Digital Content Strategy Manager
Southampton Outskirts - Hybrid
To £50,000 per annum dependant on experience
Our client, a privately owned, values‑driven organisation with an established international presence, is seeking a strategic and proactive Digital Content Strategy Manager. This strategic role requires expertise across digital platforms, content planning, and performance marketing to lead and elevate all digital content activity.
You will be responsible for creating and delivering a cohesive, insight‑led content strategy across web, social media, and CRM channels. Ensuring content is consistent, engaging, and aligned with brand positioning and commercial goals, you will play a vital role in enhancing digital presence, improving website user experience, and driving customer engagement through targeted, data‑driven campaigns.
The role involves owning the content planning process, optimising digital assets, and managing external agency partners. You will liaise closely with channel marketing managers, product teams, and customer experience colleagues to execute high‑performing content. In addition, you will lead the CRM campaign calendar to deliver personalised, performance‑focused communications that support engagement and retention.
Key Accountabilities
Lead the development and execution of a comprehensive digital content strategy across web, social media, and CRM, ensuring alignment with brand and business objectives.
Collaborate with channel marketing managers, product managers, and cross‑functional teams to ensure content supports both brand‑wide priorities and channel‑specific goals.
Oversee website content planning, optimisation, and user‑journey mapping to drive engagement and conversion. Ensure content is optimised for AI‑enhanced search and digital assistants, including semantic relevance, structured data, and conversational search.
Manage and coordinate the social media content calendar in partnership with channel marketing managers, ensuring timely, relevant, and brand‑aligned messaging.
Own the CRM campaign calendar, delivering targeted, data‑led communications through collaboration with internal stakeholders.
Work with external agencies to execute and assess digital content and campaign performance, ensuring work meets quality standards and strategic outcomes.
Embed SEO best practice across all digital content, with a forward‑looking approach to evolving AI‑led search environments.
Oversee PPC activity (Google Ads and paid social), ensuring alignment with content strategy and performance targets.
Monitor, analyse, and report on digital channel performance metrics, providing actionable insights for continual optimisation.
Align digital content planning with wider marketing campaigns, product launches, and brand initiatives.Skills, Knowledge & Experience
Demonstrable experience developing and delivering digital content strategies across web, social, and CRM channels. Essential.
Experience in content marketing for technical products, product launches, and customer engagement campaigns.
Strong knowledge of SEO, PPC, and performance marketing, with proven success in driving online engagement and conversions.
Excellent project management, communication, and organisational skills.
Strategic thinker with the ability to align content activities with brand and commercial objectives.
Ability to translate technical product information into compelling, customer‑focused messaging.
Strong analytical capabilities, with experience translating performance data into clear recommendations.
Exceptional written and verbal communication skills, with strong brand‑tone awareness and attention to detail.
Proficiency with digital tools such as CMS platforms, CRM systems, and analytics dashboards.
Ability to work effectively in a fast‑paced, dynamic environment.
Strong stakeholder management, interpersonal, and influencing skills.
Proven experience managing external agencies or partners to deliver campaign objectives.
Degree in Marketing, Business, or a related discipline.
Knowledge of AI‑driven search trends, including conversational search, structured data, and semantic optimisation.If this role is of interest to you and you have the necessary skills and experience please don't hesitate to APPLY.
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application