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Dam manager (viewer and marketing)

ITV Consumer Limited 2024
Marketing
Posted: 19 May
Offer description

Overview

We are looking for a hybrid thinker to own the "connective tissue" of our marketing department. You will be responsible for our Digital Asset Management (DAM) and related ecosystem, but your role goes far beyond organizing files. You are supporting our marketing content supply chain-using Business Analysis to identify friction and elements of Product Management to build seamless, AI-integrated workflows that get our promotional material to market faster than ever.


Responsibilities

* Asset Lifecycle Management: Overseeing the end-to-end lifecycle of digital assets (from social media to TV) and defining metadata schemas and taxonomies to ensure assets are discoverable and ready for automated orchestration.
* Workflow Optimization & Analysis: Mapping existing marketing workflows to identify bottlenecks, translating marketing needs into technical requirements for engineers, and using data to justify automation.
* Product Evolution & Change Management: Collaborating with MarTech engineers on the DAM roadmap, leading Scrum ceremonies, and driving user adoption through training and AI integration.
* Stakeholder Management: Owning the relationship with user groups to gather feedback and acting as the "connective tissue" between Creative, Marketing, and Technical teams.
* Business Analysis: The ability to map "as-is" processes, write user stories, and troubleshoot technical implementations.
* Agile Methodology: Experience working within a Scrum framework and leading ceremonies.
* Marketing Context: A proven track record of working within or closely with a Marketing department.
* Technical Translation: The ability to translate complex marketing needs into clear technical specifications for engineering partners.


Qualifications

* Platform Expertise: Demonstrable experience with DAM or large-scale CMS platforms (e.g., Adobe Experience Manager, Bynder, OrangeLogic, Contentstack, etc.).
* Hybrid Mindset: A systems thinker who sees the entire ecosystem rather than just individual tasks.
* Self-Starter Attitude: A self-taught problem solver who dives into new tools without waiting for a manual.
* Communication Mastery: A "Bridge Builder" fluent in the languages of Creative, Marketing, and Engineering.
* Efficiency Driven: A "Bias for Action" with a restlessness for the status quo and a desire to find incremental gains in efficiency.
* Change Agent: Someone who doesnt just launch tools but focuses on Change Management and driving best practices across the organization.
* AI Curiosity: An interest in exploring and integrating AI into content distribution workflows.


Benefits

* Flexible working with a range of options
* Generous holiday allowance, plus you can buy more.
* Annual bonus opportunity.
* Competitive pension contribution.
* Save as you earn – with an opportunity to buy ITV shares.
* Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life.


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