Chief Marketing Officer (CMO)
đź“Ť Lewes area, East Sussex, UK
Our client is scaling fast—with ambitious growth plans, major projects underway, and a clear appetite to win. They’re looking for a commercially sharp, creative, and hands-on Chief Marketing Officer to build, lead, and optimise a high-performing marketing engine.
This is not a “sit back and oversee” role. This is where strategy meets execution. Where brand meets performance. Where ideas turn into measurable growth.
You’ll own the full customer journey—from first click to repeat purchase—with one clear goal: Drive sustainable growth, increase revenue, and build a brand that stands out.
Key Responsibilities
Lead & Develop the Marketing Team
Manage a small, multi-skilled in-house team (creative, content, website, performance)
Set clear direction, priorities, and high standards
Drive consistency, accountability, and output quality
Create momentum—no confusion, no unnecessary complexity
Manage & Optimise External Partners
Oversee agencies and suppliers across SEO, PPC, web development, and marketplaces
Challenge performance and ensure ROI
Identify inefficiencies, wasted spend, and growth opportunities
Make confident, data-driven decisions on partner performance
Own Marketing Strategy & Execution
Define and deliver growth strategy and quarterly plans
Lead campaign planning, execution, and optimisation
Own and manage budgets across all channels
Use data, reporting, and insights to guide decisions
Turn high-level ambition into clear, actionable plans
Website Performance & Optimisation
Lead continuous website improvement and innovation
Oversee landing pages, product pages, and UX enhancements
Drive conversion rate optimisation (CRO)
Improve on-site search and user journey
Run testing, analysis, and iteration cycles
Get hands-on when needed—briefs, builds, and performance reviews
Email Marketing Leadership
Own a key revenue-driving channel
Plan and execute high-performing campaigns
Oversee email design, build, and automation flows
Manage segmentation and lifecycle marketing
Continuously test, learn, and optimise performance
Paid Media & Performance Marketing
Lead paid acquisition across key platforms
Manage budgets, creative testing, and scaling strategies
Analyse and optimise based on CAC, ROAS, and contribution
Drive profitable growth—not just traffic
Social Media & Brand Content
Define content strategy and direction
Oversee brand consistency and creative quality
Plan, produce, and optimise content across platforms
Contribute hands-on when required (including creative direction)
Elevate brand presence and engagement
Marketplace Growth
Grow and optimise presence across major marketplaces
Improve listings, visibility, and performance
Align marketplace activity with wider brand strategy
Focus on profitability as well as volume
Partnerships & Collaborations
Build and scale affiliate programmes
Develop creator and influencer collaborations
Establish brand partnerships and events
Turn relationships into measurable revenue streams
What We’re Looking For
A Strong, Decisive Leader
Clear communicator with high standards
Confident in managing people and performance
Builds structure, clarity, and accountability
Hands-On Marketing Expertise
You’ve done the work—not just managed it. You’re comfortable with:
Website builds and optimisation
Email campaign creation and execution
Paid media platforms and performance analysis
Working directly with developers and creatives
Briefing and managing suppliers effectively
Commercially Driven
Deep understanding of what drives revenue and profit
Strong grasp of marketing metrics and performance levers
Balances brand-building with data-driven decision making
Highly Organised & Resilient
Comfortable managing multiple priorities and campaigns
Calm under pressure and solution-focused
Brings order, not chaos
Why Join?
High-growth, ambitious business with strong momentum
Real influence at leadership level
Opportunity to shape strategy, brand, and performance
A role where your impact is visible and valued
Location & Benefits
Based in a beautiful countryside setting (own transport required)
Flexible working options available
Competitive benefits package including:
Additional leave
Company events
Employee discounts
Flexitime
Free parking
Work-from-home flexibility
This isn’t just another marketing leadership role.
It’s an opportunity to build, shape, and scale something meaningful—and make a real impact while doing it