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Manager, Integrated Channel Intelligence, Guildford
Client: Electronic Arts
Location: Guildford, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 9ce37faca34a
Job Views: 9
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description
Responsibilities:
* Manage a team of media analysts responsible for translating media planning objectives into measurable KPIs.
* Develop insights from performance metrics, brand-lift analyses, and campaign reports.
* Advise on web-tagging and offline conversion tracking needs.
* Summarize and contextualize data with business impact for marketing.
* Collaborate across Fan Intelligence to integrate growth channel insights into broader campaign intelligence.
* Leverage data, including clean room analyses, to enrich measurement and insights.
* Maintain roadmaps and deliverables for the analyst team.
* Set best practices for measurement initiatives with stakeholders.
* Explore new tools, partners, and data sources for measurement opportunities.
* Serve as a media measurement and insights expert for Growth Planning & Franchise teams.
* Inform production needs for EA's internal measurement tools with attribution expertise.
* Oversee initiatives related to major franchises like EAFC.
Qualifications:
* 8+ years of experience in digital marketing.
* At least 2 years managing a team with direct reports.
* Experience at an agency or in performance marketing is a plus.
* Experience with channel-agnostic and partner measurement platforms.
* Proficiency in MS Excel, including pivot tables.
* Experience creating presentations in PowerPoint or Google Slides.
* Ability to manage project timelines and deliverables.
Skills:
* Deep understanding of measurement goals across marketing funnel stages.
* Familiarity with clean rooms, attribution, and MTAs.
* Performance-driven mindset with a passion for quantifying results.
* Proactive in implementing new processes.
* Ability to translate complex data into business insights.
* Collaborative team player with deep expertise.
About Electronic Arts
At Electronic Arts, we aim to inspire the world to play through innovative games, services, and technologies, bringing limitless worlds to millions globally.
We value diversity, inclusion, and holistic wellness, offering comprehensive benefits, paid leave, and a supportive work environment. We are an equal opportunity employer committed to a respectful workplace that empowers all employees.
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