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Senior marketing manager

West Bromwich
Apella
Marketing manager
Posted: 13 April
Offer description

Apella, an ABM Alliance company, is redefining professional networking with its innovative approach to creating meaningful connections. Apella’s patented matchmaking AI, real‑time meeting scheduling, and interactive features like voting and open text input make it the most comprehensive event and networking platform. Catering to a wide range of events, it offers advanced tools to optimize attendee engagement and streamline planning processes. Supported by world‑leading organizations such as Informa, DHL, and the European Commission, Apella empowers communities to build impactful and personalized relationships. Our mission is to transform the way professionals connect, network, and interact.


Role Description

We are seeking a full‑time Senior Marketing Manager to lead and execute marketing strategies aimed at enhancing brand recognition, driving customer acquisition, and fostering user engagement. Based onsite in the City of Bristol, this role involves overseeing marketing campaigns, managing cross‑functional teams, optimizing brand presence across digital platforms, and partnering with stakeholders to elevate the company’s market position. The Senior Marketing Manager will focus on developing key marketing initiatives, analyzing campaign performance, and ensuring alignment with business goals to achieve measurable outcomes.


Qualifications

* Strategic Marketing and Campaign Management experience, including creating, executing, and evaluating marketing plans
* Expertise in Branding, Public Relations, and Content Creation for digital and traditional media
* Strong skills in Digital Marketing, SEO, SEM, Social Media Strategy, and Data Analytics
* Proficiency in Market Research, Consumer Behavior Analysis, and Competitive Analysis
* Proven leadership skills, including team management, stakeholder collaboration, and decision‑making
* Excellent written and verbal communication, presentation, and interpersonal skills
* Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred
* Experience in technology, networking, or event management industries is a plus


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