About Royalcraft
Royalcraft has been designing and supplying quality outdoor furniture since 1990 and is trusted by homeowners and retailers across the UK. With over 35 years of heritage, we are now entering an exciting new phase of growth.
Recently, we have expanded into indoor furniture, creating a seamless flow between home and garden through considered design inspired by nature, wellness, and biophilic living. Alongside this, we are accelerating our direct-to-consumer (DTC) growth and strengthening partnerships with leading UK retailers including M&S, Next, and Very.
This role sits at the heart of that growth.
The role
This role sits at the intersection of brand, digital performance, product and commercial strategy.
You will take ownership of day-to-day marketing operations, manage internal team members and external partners, and ensure our campaigns, communications and launches align with wider company objectives.
You will play a key role in shaping how new products are brought to market, how our brand is represented across channels, and how CRM contributes to revenue growth.
Key Responsibilities
New Product Development & Go-To-Market
· Lead marketing involvement in NPD
· Shape naming, positioning and storytelling of new collections
· Develop and execute go-to-market plans
Align launch messaging across website, email and paid channels
Work closely with commercial teams to ensure product launches support company targets
Relationship Management
Manage PPC and SEO agency relationships
Manage affiliate partnerships
Support retailer partners with brand representation and marketing materials
Build strong cross-functional relationships internally
CRM & Email Marketing
Own the email marketing strategy and campaign calendar
Develop lifecycle flows and segmentation strategy
Drive measurable revenue growth through CRM
Analyse performance and optimise campaigns accordingly
Brand & Communications
Maintain consistency of tone of voice and messaging
Oversee campaign execution across digital channels
Lead copywriting across website, email and campaign materials
Ensure all communications align with brand positioning
Team Leadership
Manage and develop members of the marketing team
Oversee content creation and campaign delivery
Ensure deadlines are met and standards are maintained
Act as operational lead for marketing delivery
Budget & Performance
Work within marketing budgets and support allocation planning
Monitor channel performance and ROI
Contribute to revenue forecasting
Ensure marketing activity aligns with wider company strategy
What We're Looking For
7+ years experience in marketing, ideally within retail, home or lifestyle
Strong understanding of both brand and performance marketing
Confident managing NPD from a marketing perspective
Experienced in email/CRM platforms
Comfortable managing agencies and external partners
Commercially aware with experience managing budgets
Strong copywriting and storytelling skills
Experience managing or mentoring a team
Ambitious, proactive and comfortable in a fast-growing business
Why Join Royalcraft?
• A growing business with a clear long-term vision
• Opportunity to make a genuine impact
• Work alongside a collaborative, ambitious team
• Real progression as the marketing team grows
• Be part of building something meaningful