Business Development Manager - FTC - West Midlands
Business Development Manager - 12 Month FTC
£35,000 p.a.
About Us
Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, with well-loved brands like Slug & Lettuce, Be At One, and Popworld. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms—including neurodiversity. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive.
Purpose of the Role:
As a Business Development Manager, you will play a key role in driving new business growth across the Stonegate Managed estate. Reporting to the Senior Business Development Manager, you will lead proactive national sales outreach to secure incremental prebooked and total sales.
Your core focus will be identifying and generating new business leads, nurturing them through a best-in-class pre-visit journey, and converting them into loyal guests.
Your professionalism, self-motivation, and passion for achieving measurable results will be key to driving our proactive sales strategy across the Stonegate Managed estate.
Duties and Responsibilities:
* Generate new leads to be contacted in your pre-designated organised group demographic/ geography/ sales campaign
* Make outbound contact via relevant channels with generated leads, creating attention to the right people, building trust, showing value and using advanced sales skills to convert them into new guests and/ or partnerships
* Actively use LinkedIn and other social platforms to expand network and pipeline in your pre-designated area/ geography/ sales campaign
* Maintain accurate records of lead generation, prospecting, meetings, proposals, objections, sales and guest interactions in our CRM system
* Ensure all booking enquiries are added to the Collins booking system, with automation at forefront of mind
* Plan. Do. Review: Effectively plan your working week and sales campaigns with the Senior Business Development Manager; Deliver the plan, keeping relevant stakeholders updated of progress; Present periodic results to the Senior Business Development Manager (plus other SLT members if required) and efficiently review in advance of identifying new opportunities and next sales campaigns
* Consistently deliver on outbound contact KPIs and strive for best-in-class conversion so that all personal sales targets are achieved
* Work cohesively with other Business Development Managers and other Sales team members, sharing best practice to deliver periodic and quarterly sales targets
* Know the format: Keep up to date on the Stonegate Managed propositions and interact with all leads in the right tone of voice and always embracing our Values
* Stay informed about promotions, competitor activity and industry trends
* Build and maintain strong relationships with Operations and other stakeholders
Skills and Experience:
* Can demonstrate success in proactive and outbound sales across hospitality, food & beverage, and related sectors
* Strong analytical and numerical abilities, leveraging data to drive decisions and uncover business opportunities
* Excellent verbal and written communication skills with a commercially focused sales approach
* Skilled in communication, presentation, negotiation, and stakeholder engagement
* A passion for the hospitality industry and commitment to creating memorable guest experiences
* Results-driven mindset with a strong determination to achieve and exceed sales targets
What makes Stonegate a great place to work?
At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive—both in and out of work.
* 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
* Bonus Scheme
* Access to discounted Private Medical Insurance through Vitality
* Exclusive discounts on Dental Insurance
* Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
* Life Assurance which gives access to Help @ Hand
* Access to your pay early via Wagestream
* The Stonegate Xtra portal with access to a wide range of high street discounts and offers
* Discounted access to David Lloyd membership
* Award winning Learning & Development programmes to drive your career
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on recruitment.support@stonegategroup.co.uk.