Posted: 15 June
The role
Organisation Jane Tomlinson's Run For All Salary Up to £42,000 dependent on experience Location Leeds Contract type Permanent (Full time) Closing date 19 June 2026 Interview date 22 June 2026 Job Description Senior Marketing Manager
Location: Leeds - Office based
Contract: Permanent, Full-Time (37.5 hours per week)
Salary: Up to £42,000, Dependent on Experience
Reports to: Head of Marketing & Communications
Closing Date: Friday 19th June 2026
About Run For All
Run For All is the UK's largest not-for-profit events company, inspiring hundreds of thousands of people to get active through mass participation running events. Through our portfolio of events, we raise millions of pounds for charity, support local communities, and create unforgettable participant experiences across the UK.
As we continue to grow, we are looking for a passionate and ambitious Senior Marketing Manager to help drive participation, strengthen our brand and deliver impactful campaigns that bring our events and mission to life.
Purpose of The Role
The Senior Marketing Manager will be responsible for leading the planning, development and delivery of integrated marketing campaigns across Run For All's portfolio of events.
Working closely with the Head of Marketing & Communications and Senior Data & Performance Executive the successful candidate will create and execute campaigns that drive event registrations, increase brand awareness, strengthen community engagement and support partner objectives.
The role focuses on traditional and brand marketing activity, including PR, partnerships, community engagement, events, print and out-of-home advertising, while ensuring all offline activity works seamlessly alongside digital marketing activity.
This is a hands-on role requiring a strategic, creative, and commercially minded marketer who enjoys bringing campaigns to life, building relationships and creating meaningful experiences that inspire participation and make a positive impact.
As part of the role, the successful candidate will be expected to attend and support Run For All events throughout the year, including selected weekends, playing an active role in event delivery, marketing activations, partner engagement, media opportunities and participant experience.
Key Responsibilities
Lead the planning and delivery of integrated marketing campaigns.
Develop annual and event-specific marketing plans aligned to participation and brand objectives.
Manage traditional marketing activities including PR, partnerships, print, outdoor advertising, and community engagement.
Monitor campaign performance, analyse data and insights, and provide recommendations to improve results.
Manage marketing budgets effectively, ensuring accurate financial tracking, forecasting and reporting.
Support brand development and ensure consistency across all marketing activity.
Deliver partner activation plans and build relationships with sponsors, charities, and community stakeholders.
Manage external stakeholders - agencies, suppliers, and campaign timelines.
Support event launches, media activity, and event-day activations.
Use insight and data to inform campaign planning and improve participant acquisition, retention and satisfaction.
Work closely with the Senior Performance and Insights Executive to ensure offline and digital activity is fully integrated.
What We’re Looking For
Minimum 5 years' experience in marketing, campaigns, brand, or communications.
Proven track record delivering integrated marketing campaigns.
Experience across PR, partnerships, events, print, and out-of-home advertising.
Strong project management, communication, and stakeholder engagement skills.
Comfortable using data and insights to evaluate performance and inform strategy.
Experience within sport, events, charity, or purpose-led organisations is desirable.
Why Join Run For All?
Join a passionate team delivering some of the UK's most respected running events. You'll help inspire participation, support charitable causes, and create positive impact in communities nationwide.
