Job Description
15gifts is a fast-growing B2B SaaS/PaaS company and we are now launching a unique agentic sales agent platform - built on 12 years of data from our current guided selling product and fine-tuned by the highest performing human salespeople. The sales agent will be launched with some of the largest companies globally and this innovation marks a major milestone for our business. Building on our 12 years as market leader, we’re now entering an exciting growth stage. As a PE backed, Brighton-based company, we pride ourselves on fostering a culture that celebrates brilliance, encourages ownership, and champions continuous innovation.
The Role
Reporting directly to the CEO / CRO, the Head of Marketing will lead our brand, and be responsible for developing and executing a full-funnel marketing strategy that aligns with our revenue goals. You will lead demand generation, brand positioning, and account-based marketing (ABM) to accelerate growth. The ideal candidate has experience in enterprise SaaS/PaaS marketing, a data-driven approach, and a proven track record of driving measurable results.
Key Accountabilities
Marketing Strategy & Execution
* Owning and executing an ambitious marketing vision aligned to company goals
* Evolving and leading delivery and optimisation of a comprehensive B2B marketing strategy to support business growth
* Collaboratively work with sales, customer success, and product teams to ensure a cohesive go-to-market strategy.
Demand Generation and Growth Strategy
* Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events.
* Working in partnership with the sales team, develop an Account-Based Marketing (ABM) strategy to target high-value enterprise customers.
* Implementing and leveraging marketing automation tools (e.g. HubSpot, Marketo) to nurture and convert leads efficiently.
Customer & Market Insights
* Working closely with our commercial analytics and product teams, embedding customer and market insights into ongoing optimisation to understand customer needs, competitive landscape, and emerging industry trends.
* Using these data-driven insights to refine messaging, campaign performance, and overall marketing effectiveness.
Brand and Positioning
* Refining and leading execution of a compelling brand strategy that positions 15Gifts as a thought leader in the industry.
* Developing high-impact content, including whitepapers, case studies, webinars, and blogs, to establish credibility and drive engagement.
* Leading PR, media relations, and analyst engagement to enhance brand visibility.
Team & Agency Leadership
* Collaborating closely with internal design and product teams to maintain a cohesive brand experience
* Managing two marketers and external agencies to ensure seamless execution and measurable ROI across all marketing activities
Performance Measurement & Insights
* Establishing and reporting on key marketing metrics to the leadership team
* Implementing robust experimentation frameworks to foster continual marketing innovation
Rebrand & Relaunch
We are currently undergoing a significant rebrand and product relaunch, making this a pivotal moment for our company. The Head of Marketing will play a key role in shaping and executing this transformation, ensuring a strong market repositioning, seamless rollout, and consistent messaging across all channels.
Skills and experience
* Extensive, enterprise SaaS marketing experience, including in a leadership role, ideally during significant transformation or high-growth phases
* Proven expertise in enterprise marketing, ABM strategies, and crafting compelling messaging for enterprise buyers
* Strong track record in lead generation, pipeline acceleration, and revenue growth with demonstrable ROI
* Strategic thinker with exceptional ability to translate goals into execution, supported by strong commercial acumen and data-driven decision making
* Deep understanding of innovative technologies (AI experience a plus) with entrepreneurial mindset focused on customer-centric solutions
* Outstanding communicator and collaborator capable of influencing senior stakeholders while effectively managing both internal and external marketing resources
* Bonus: Experience marketing managed services offerings and communicating their unique value proposition
Diversity is incredibly important to us. Research shows how people from marginalised groups are less likely to apply for a job unless they meet every requirement. However, these accountabilities are a guide, and, if you feel like this role could be for you and you don’t meet every criteria, please do apply. We’d love to hear from you.
Benefits include
* Medicash healthcare scheme (reclaim costs for dental, physiotherapy, osteopathy and optical care)
* Life Insurance scheme
* 25 days holiday + bank holidays + your birthday off (rising to 28 after 3 consecutive years with the business & 30 after 5 years)
* Employee Assistance Programme (confidential counselling)
* Enhanced parental leave and pay
* Referral programme