Digital Content Executive Reports to – Senior Digital Marketing Manager
We are looking for a Digital Content Executive to join the team and take our content efforts to the next level. This is an excellent opportunity for a passionate content writer with experience in SEO looking to work in a fast paced travel environment.
Applicants should be strong communicators with exceptional attention to detail, good organisational skills, solid planning and researching skills, with a focus on producing excellent content.
You must be comfortable ‘rolling your sleeves’ up and using tools to research SEO, optimisation and keywords before getting hands on in the back-end systems to implement your work. The successful candidate will ideally have experience from the travel, retail, luxury or services sectors from either an agency or in in house perspective.
A minimum 1 to 2 years’ experience in a marketing position
Enthusiasm for writing high quality content with outstanding attention to detail
A passion for active holidays, winter sports and/or cycling
Content Editing and Writing
~ Researching, writing, editing and optimising blog posts, product pages, landing pages, hub pages and other off-site SEO
Conduct thorough keyword research and competitive analysis to inform our campaign strategies and expose new opportunities for our main content hubs, country pages, and region/resort pages
Implementation of keywords into the copy on the pages, including within the headlines, page content, FAQs, in Meta etc.
Content updates on page as and when required
~ SEO blog ideation, creation and updates
Uploading new content and changes directly into the CMS
Assist with copywriting across other digital channels where required, such as Paid Social Ads
Assist with other teams during peak periods to ensure properties on the website are kept up to date
Stay up-to-date with industry trends and best practices to maintain a competitive edge and drive innovation in SEO
Proven experience writing copy and content
SEO knowledge and keyword optimisation experience
Great planning skills and experience in competitive research/monitoring
Previous experience within WordPress beneficial but not essential
Rapidly growing business in England, Scotland and Ireland, offering development opportunities
Regular social activities including annual ski trip, summer BBQ’s and weeknight events
Modern office adjacent to Brixton Market
Flexible / hybrid working
Contributory pension
Active Travel Group travel discounts
Friends and family discount scheme
Cycle to work scheme
Childcare voucher scheme