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Brand manager

Bournemouth
Ageas
Brand manager
Posted: 12 September
Offer description

Overview

Brand Manager: Join our dynamic Marketing team at Ageas! Following our partnership with Saga, we have an exciting, newly created opportunity for a Brand Manager. This pivotal role involves managing and implementing the Saga brand across all key customer touchpoints, ensuring a consistent and compelling brand experience. The primary focus will be on the Saga brand, with additional work on the Ageas and Rias brands to ensure a cohesive brand strategy.

Target Start Date: ASAP

Contract Type: Permanent, Part Time, Full Time, Job Share option available

Salary Range: £52,000 depending on experience

Location: Bournemouth – Hybrid Working Environment

Closing Date for applications: Thursday 18th September 2025


Responsibilities

* Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints, both internally and externally.
* Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards, including visual identity, tone of voice, and creative execution.
* Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
* Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives.
* Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management.
* Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.


Skills and experience

* A strategic and creative thinker, capable of leading the development and governance of brand assets, including visual identity, tone of voice, and creative execution.
* Knowledge and experience with trademarks and aspects of brand protection.
* Experience with tools to evaluate brand health, e.g., YouGov Brand Tracking.
* Analytical experience with the ability to interpret results and drive action.
* Strong verbal and written communication skills with ability to clearly articulate and document rationale and planning.
* Excellent interpersonal, stakeholder management and relationship building skills across all business functions.


Benefits

At Ageas we offer a wide range of benefits to support you and your family, contributing to our Top Employer status in the UK. Benefits include:

* Flexible Working: Smart Working options, part-time/job-share opportunities, minimum 35 days holiday (including bank holidays), and the ability to buy or sell holiday.
* Health and Wellbeing: Dental Insurance, Health Cash Plan, Health Screening, Will Writing, Voluntary Critical Illness, Mental Health support, wellbeing activities.
* Wealth and Reward: Annual bonus schemes, annual salary reviews, competitive pension, employee savings, and employee loans.
* Wellbeing at Work: Well-being activities, mindfulness, sports and social clubs, and more.
* Family Support: Maternity/pregnant parent/primary adopter entitlement of 16 weeks at full pay; paternity/non-pregnant parent/co-adopter at 8 weeks’ full pay.
* Other Benefits: Partner life assurance and critical illness cover, tech deals on gadgets, car salary exchange, cycle scheme, vehicle breakdown cover, return-to-work programme after maternity leave.


About Ageas

We are one of the largest car and home insurers in the UK. We value our people and are committed to inclusive recruitment practices. We support flexible working arrangements where possible and welcome applicants who can contribute to our diverse and winning team.


Important Notice – Recruitment Scam Alert

We are aware of fraudulent activity where individuals are contacted with fake job offers claiming to be from Ageas. Ageas will never ask for money during the recruitment process and all legitimate opportunities are listed on our official careers pages. If you are unsure about a job offer, contact recruitment@ageas.co.uk with the subject FRAUD.

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