Salary Range - £30,000 to £40,000
Are you passionate about digital marketing with a flair for account management & brilliant customer service? Does working with a growing organisation on multiple campaigns sound exciting? If you like being organised and taking the lead with client accounts, then this could be a great opportunity for you.
As part of our continued expansion, we are searching for a motivated individual to join our talented team as a Digital Marketing Account Manager. You will be the primary point of contact for our clients, responsible for managing and nurturing relationships to ensure their digital marketing needs are met. You will develop strategic marketing plans, oversee campaign performance/delivery and collaborate with internal teams to deliver top-notch service. Your role is crucial in driving client satisfaction and contributing to the overall growth of the agency.
The ideal candidate will be working very closely with both the Digital Marketing team and our fantastic clients, actively dealing with accounts and driving forward marketing plans to meet business objectives.
Alongside the Digital Marketing delivery team, you'll be able to support the team in providing an outstanding service in order to retain and grow all customer accounts, advocating and working with your colleagues to produce the highest quality work, whilst ensuring excellent communications.
Key Responsibilities
* Client Relationships
* Building, maintaining and nurturing strong relationships with our clients, ensuring our partnership with them is strong and we're adding maximum value. Communicating regularly campaign performance and aligning expectations.
* Campaign Management
* Working with our team to ensure delivery of high-performing campaigns that meet our clients goals and objectives. Fly the flag for client campaigns with continuous analysis & monitoring of the campaign performance, suggesting improvements to both the internal team and clients.
* Strategic Planning & Execution
* Oversee and help to create comprehensive digital marketing strategies tailored to each client's needs via overseeing the implementation of various digital channels (SEO, CRO, PPC, Social Media, Email Marketing). Look after the overall strategy and alignment to client expectations and business goals.
* Project Management
* Coordinate with the internal team (various channels) to ensure timely delivery of tasks & projects, monitoring overall progress. Ensure all deliverables meet quality standards, client expectations and allocated budgets.
* Business Development
* Identify opportunities for upselling/cross-selling additional services to existing clients.
The ideal candidate would be proficient in the following:
* Proven experience as an Account Manager or similar role
* Strong understanding of digital marketing channels, tools and best practices
* Ability to analyse campaign performance and ensure alignment with our clients business objectives
* Regular communication with clients, enabling campaign updates, collaboration, troubleshooting and planning
* Ability to manage multiple clients and projects simultaneously
* Getting hands on with client accounts, working on multiple campaigns at a time
* Actively working with the rest of the marketing team, delegating tasks where necessary
* Being involved with regular client team meetings to ensure correct planning of campaigns
* Reviewing whether the client is satisfied, the work is completed on time, within budget and to a high standard
* Strong analytical and problem-solving abilities
* Organised and ability to thrive in a busy environment
Understanding of the following is required:
Candidates don't have to be experts in everything listed below, however these skills are key to being successful in the role. The company expects candidates to have a strong marketing understanding of:
* Overall marketing principles
* Multi-channel digital marketing strategy & planning
* Ability to audit prospective clients online presence and suggest how Echo can add value
* SEO & Search Engine Marketing
* Google Ads & Microsoft Ads (PPC)
* Conversion Rate Optimisation (CRO)
* Social Media Advertising (Paid Media)
* Google Analytics and Google Search Console
* Microsoft Clarity or similar user behaviour/heatmap tools
* Semrush, Screaming Frog or similar SEO tools
What we need from you:
* A marketing professional that loves to develop and nurture digital campaigns
* A positive individual who always strives to be better and deliver results
* Ability to thrive in a fast-paced agency environment
* A team player who is happy to take responsibility for set tasks, whilst collaborating with the wider team
* Excellent interpersonal and communication skills, with the ability to develop great rapport with our various team members and clients
What they can offer:
* Exposure to a large variety of marketing channels and businesses
* An environment where no two days are the same with constant variety
* A hands-on, agile and consistent approach to training and development
* Opportunities for role progression and career advancement
* Collaboration between a team of experts always striving to deliver the best
What to expect
The company is one of the fastest-growing digital marketing agencies in Cambridgeshire. They work closely with clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. They work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge.
Since starting in 2012, they have been consistently growing and improving as a business. They have high ambitions and because this is a new role, there is ample room for career development as requirements increase.
The successful candidate would be joining a team of passionate digital marketing and website design professionals who work hard to deliver real results for clients. They're a team of like-minded, approachable people all with the same drive to be the best.
They champion a culture of innovation and out-of-the-box thinking, making sure they have fun along the way. From monthly team lunches to content-packed weekly meetings, they're dedicated to building an enjoyable and supportive work environment that never fails to have a 'glass half full' approach to work.
Perks
The company offers numerous benefits, including:
* Team outings, social events and a friendly workplace
* Flexible working times
* Industry related events (both internal and external)
* Free gym membership
* Week as a digital nomad - work from anywhere
* 31 days annual leave
* Extra day off for birthdays
* Flexible bank holiday use
* Employee pension scheme
* Casual dress
* On site parking
* Published salary banding & pathways
* Personal development plans with regular reviews
* Regular training courses, sessions and resources
* Cycle to Work scheme
* Free flu jabs
* Free eye tests
* Huge range of office snacks