Job Title: On Trade - Regional Business Development Manager
Location: North East and York
Contract and working pattern: Field based, permanent
Reports To: National Account Manager
What we’re looking for…
We want you to help us take our portfolio to the next level across the North East and York's most iconic bars and restaurants and join our growing On Trade team, representing market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range. *(Scotland, NE, Yorkshire)
Your responsibilities will include…
* KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
* Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
* New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
Operational Execution & Forecasting
* Supply Chain & Forecasting: Managing the end‑to‑end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
* Activation: Executing promotional campaigns and seasonal “big bets,” ensuring high visibility and “point of purchase” awareness (e.g., menu placements and displays).
* Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
* Insight‑Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
Relationship & Communication
* Stakeholder Management: Building long‑term partnerships with buyers, marketing teams, and internal stakeholders.
* Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.
What you’ll bring…
* Significant experience in FMCG or strategic sales, preferably Key Account Management.
* We value your results more than your years on the clock.
* Direct experience within the UK/Local On‑Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks)
* Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
* Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra).
* Comfortable working with sales data and managing budget.
* Highly Organised.
* Developed communication skills (especially remotely).
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
* Annual bonus linked to business and individual performance
* Defined contribution Pension
* 34 days holiday
* Flexible holiday trading
* Flexible cash pot to spend on benefits
* Life assurance
* Save as you earn scheme
* Free AG Barr products throughout your working day and staff sales
* Annual salary review
* Ongoing professional development and access to Learning and Development programmes and content
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
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