Head of Sales
Woodbury House — Mayfair, London & Dubai, UAE
Location: On-site, 29 Sackville Street, Mayfair, London, W1S 3DX
Reporting to: Director
Compensation: Competitive base salary + excellent performance-based bonus scheme | OTE: £200,000+ per annum
About Woodbury House
Woodbury House is seeking a Head of Sales to build and lead the gallery’s commercial division. This role is responsible for developing a structured sales function, improving conversion across the sales funnel and scaling a team of Art Consultants capable of delivering £6m+ annual revenue.
Woodbury House is a contemporary art gallery based in Mayfair, London and Dubai, UAE, specialising in street art and graffiti art. Founded in 2014, the gallery has developed an international reputation for working with pioneering and historically significant artists from the street art movement. The gallery represents and works with internationally recognised artists including Blek le Rat, Richard Hambleton, Lee Quiñones, DEFER, Gary Stranger and Torrick “TOXIC” Ablack, while also curating exhibitions that explore the evolution of street art from its origins on the streets to its place within major collections, galleries and museums worldwide.
Operating from our flagship gallery in Mayfair, Woodbury House provides collectors with a highly personalised experience through exhibitions, private appointments, collector events and tailored acquisition guidance. We work closely with both new and established collectors, offering access to historically significant works and helping clients build meaningful collections through thoughtful, consultative conversations.
As the gallery continues to grow, we are now seeking a Head of Sales to take ownership of the commercial performance of the business and lead the development of a structured and scalable sales division.
The Role
This is a senior commercial leadership role responsible for building, structuring and leading the gallery’s sales division.
The successful candidate will work closely with the Director to define and execute the strategy required to increase sales performance and build a structured, scalable sales operation capable of supporting a team of Art Consultants and delivering £6m+ annual revenue.
This role requires someone who combines commercial leadership, operational discipline and hands-on sales ability. Initially, the Head of Sales will play an active role in the sales process while implementing systems, processes and performance standards that will support the growth of the division.
As the team develops, the Head of Sales will recruit, train and manage Art Consultants, ensuring a high level of professionalism, accountability and performance across the department.
Ultimately, the objective of this role is to build a disciplined and scalable sales function that operates with clarity, structure and consistent results.
Key Responsibilities
1. Sales Leadership & Strategy
The Head of Sales will take full responsibility for the performance, structure and development of the gallery’s sales division.
* Taking overall responsibility for the gallery’s sales performance and revenue growth
* Working closely with the Director to define and execute the gallery’s commercial strategy
* Developing initiatives designed to increase revenue, improve conversion rates and strengthen collector relationships
* Establishing clear performance standards, expectations and accountability across the sales function
* Leading regular sales meetings, performance reviews and strategic planning sessions
* Providing structured reporting and insights to the Director on sales performance and pipeline health
* Developing long-term strategies to scale the sales division and support continued growth
2. Sales Process & Systems (HubSpot)
Woodbury House utilises HubSpot CRM as its primary sales platform. Strong organisational discipline and operational thinking are essential in this role.
* Structuring and managing the sales pipeline within HubSpot
* Defining clear stages across the sales funnel and ensuring consultants follow the process
* Ensuring all enquiries, client interactions and opportunities are accurately tracked within the CRM
* Monitoring pipeline activity and identifying where leads drop off within the sales journey
* Improving conversion rates between stages of the funnel
* Establishing clear KPIs and activity benchmarks for the sales function
* Developing dashboards and reporting frameworks to track performance and forecast revenue
3. Player–Coach: Leading from the Front
As the first senior hire within the sales division, the Head of Sales will initially play an active role within the sales process while building the structure required to scale the team.
This approach ensures the successful candidate fully understands the Woodbury House sales cycle through direct experience before training and leading others.
* Managing and closing high-value acquisition opportunities
* Leading consultation and discovery conversations with collectors
* Presenting artworks and advising clients on potential acquisitions
* Hosting private viewings and attending exhibitions or collector events
* Demonstrating best practice in client communication and follow-up discipline
* Establishing the professional standard for how the gallery engages with collectors
4. Building & Developing the Sales Team
As the sales division grows, the Head of Sales will be responsible for building and developing a high-performing team of Art Consultants.
* Working alongside the recruitment team to hire Art Consultants as the division scales
* Ensuring new hires meet the commercial and professional standards required within the gallery environment
* Defining the profile of successful consultants within the Woodbury House team
* Setting clear expectations around performance, professionalism and client engagement
* Training consultants to conduct consultation-led conversations with collectors
* Coaching consultants to improve conversion from enquiry through to acquisition
* Developing sales playbooks covering consultation frameworks, qualification, objection handling and follow-up
* Creating a culture of professionalism, pace and accountability within the team
The objective is to develop a team capable of operating within a structured sales environment and supporting £6m+ annual revenue.
5. Sales & Marketing Alignment
The gallery generates enquiries through a range of organic and paid media campaigns, exhibitions, gallery walk-ins and marketing initiatives. The Head of Sales will work closely with the marketing team to ensure alignment between lead generation activity and sales performance.
* Collaborating with the marketing team to improve lead quality and enquiry conversion
* Providing structured feedback on campaign performance, enquiry sources and collector engagement
* Identifying opportunities to increase inbound enquiries and strengthen collector acquisition
* Ensuring the sales process effectively supports the gallery’s marketing initiatives
The Head of Sales will also be expected to play a proactive role in developing new commercial initiatives designed to increase sales opportunities.
* Proposing new ideas and initiatives designed to attract and engage potential collectors
* Identifying new channels or approaches that may generate qualified enquiries
* Working alongside marketing to test new initiatives, campaigns or collector engagement strategies
* Measuring the effectiveness of these initiatives through clear reporting and performance tracking
* Using these insights to refine future strategies and improve the gallery’s overall sales performance
The objective is to ensure sales and marketing operate as a unified commercial function focused on increasing collector engagement and revenue growth.
6. The Sales Environment at Woodbury House
The sales environment at Woodbury House is very different from traditional high-volume sales floors or outbound call centre environments. Our approach centres on delivering a tailored experience for each collector, where conversations are thoughtful, consultative and focused on building long-term relationships rather than simply pursuing transactions. Collectors engage with the gallery through exhibitions, private appointments, events and enquiries. From the first interaction, our role is to guide them through a considered journey — understanding their interests, educating them on artists and works, and advising them on acquisitions that align with their taste and collection.
Key characteristics include:
* Consultative conversations rather than transactional selling
* Tailored collector experiences through private viewings and appointments
* High-value acquisitions and meaningful client relationships
* A journey-led approach from enquiry through to acquisition
* Long-term client management and repeat acquisitions
1.
This is a luxury consultative sales environment, where professionalism, credibility and relationship-building are central to the process.
Skills & Experience
Essential
* Proven experience leading or managing a sales function
* Strong background in consultative or high-value sales
* Demonstrated experience managing, coaching and developing salespeople
* Experience working with CRM systems (HubSpot preferred)
* Strong organisational and operational discipline
* Experience structuring sales pipelines and improving conversion rates
* Excellent communication and relationship-building skills
* Experience scaling a sales team
* Experience working with inbound enquiry funnels
* Commercial mindset with the ability to analyse performance data, identify opportunities for growth and implement strategies to improve sales performance
Beneficial
* Experience in art, luxury, property, finance or other high-value advisory sales environments
* Familiarity with Art Logic or inventory-based businesses
Prior experience in the art world is not essential. The product and systems can be taught to the right commercial leader. What matters most is the ability to bring structure, discipline and proven sales fundamentals to the gallery, helping bridge the gap between the art world and a highly effective commercial sales operation.