Overview
The Conference Marketing Specialist is responsible for the execution of multi-channel marketing strategies to help our sales team nurture existing clients, as well as drive net new logos. While operating within a culture focused on results, accountability, relevance, innovation and speed to market.
What you will do
* Assist in implementing annual marketing strategies to drive exhibitor acquisition and retention across EMEA&I/APAC conference portfolio
* Act as a key support to global marketing team with their core assignments: branding, experiential programs and digital
* Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets
* Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience
* Assist in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth
* Support exhibitor sales team with ad hoc requests as needed throughout selling cycle
* Manage and update content management system and related sales tools
* Produce marketing material to enhance sales productivity - PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports
* Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to
* Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines
* Coordinate the logistics involved in conference execution, from experiential programs to sales support
* Comprehensively oversee conference budgets and manage the procurement process
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Qualifications
* Experience of attending, exhibiting or organizing seminars/conferences
* Ability to travel approximately 15% to support conferences domestically & internationally
* BS/BA in Marketing, Communications or related field is preferred
* At least two years B2B marketing experience
* Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
* Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
* Strong written and verbal communications skills and copywriting/editing/proofreading experience
* Experience of working with a content management system
* Knowledge of integrated multi-channel marketing
* Understanding of graphic design/print production processes
* Understanding of the IT industry and key market forces
* Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)
About Gartner
Gartner, Inc. (NYSE: IT) is a global leader in providing objective insights to help enterprise leaders and their teams succeed with mission-critical priorities. Our teams are inclusive and composed of individuals from diverse geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
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