About the Company
Learning Curve Group (LCG) is a national training and education specialist that works with further education providers, employers, and learners to help them achieve success. With over 100,000 learners each year, LCG’s dedicated team, called the ‘Purple People’, delivers on the vision to transform lives through learning.
Role Overview
The Marketing Automation & Growth Manager will lead the strategy, development, and day‑to‑day optimisation of marketing automation and growth infrastructure across Learning Curve Group. This hands‑on, strategic role focuses on designing, implementing, and continuously improving end‑to‑end automated journeys across multiple audiences, channels, and product areas to ensure timely, relevant, and consistent engagement throughout the learner and stakeholder journey.
Responsibilities
* Take strategic ownership of all marketing automation across Learning Curve Group.
* Define and deliver a clear automation roadmap aligned to business growth and learner recruitment goals.
* Act as the internal subject‑matter expert and decision‑maker for Marketing Cloud and Apollo.
* Lead the implementation, configuration and ongoing optimisation of Marketing Cloud.
* Design and manage end‑to‑end automated lifecycle journeys, including lead nurture, onboarding, re‑engagement and retention.
* Build and maintain segmentation models and triggers to enable relevant, personalised communication at scale.
* Ensure best practice across deliverability, consent, data hygiene and regulatory compliance.
* Own and manage the use of Apollo to support outbound growth activity across the organisation.
* Design scalable prospecting, sequencing and data enrichment approaches to support pipeline growth.
* Work closely with sales and employer engagement teams to ensure clear handovers, alignment and accurate attribution.
* Continuously optimise targeting, messaging and cadence to improve conversion rates and pipeline quality.
* Use marketing automation to directly support learner recruitment, employer engagement and partner growth.
* Define clear success measures and continuously optimise automated journeys using performance data and insight.
* Work closely with analytics, CRM and paid media teams to connect activity to meaningful outcomes.
* Identify opportunities to test, learn and scale new automation‑led growth initiatives, supporting a culture of innovation and continuous improvement.
* Partner with marketing, sales, admissions and employer engagement teams to deliver joined‑up activity.
* Translate commercial objectives into practical, effective automated journeys.
* Provide guidance, documentation and best‑practice support for wider teams.
* Manage agencies or platform partners where required.
* Conduct your role in line with the company values and expected behaviours.
* Promote equal opportunities and recognition of diversity throughout the company.
* Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times.
* Ensure confidentiality and professionalism at all times.
* Provide learners, customers and colleagues with support, advice and guidance as part of your everyday role.
Working Flexibly
If the working hours, days or times don’t quite meet your needs please contact us to see if we can accommodate working flexibly.
Qualifications
* Proven experience in a senior marketing automation growth‑focused role.
* Hands‑on experience using Marketing Cloud.
* Hands‑on experience using Apollo.
* Strong understanding of lifecycle marketing, segmentation and journey design.
* Experience working closely with CRM, sales and data teams.
* Commercial mindset, with a clear focus on impact, performance and outcomes.
* Experience within education, training, B2B, B2C or regulated environments (desirable).
* Experience scaling marketing automation across multiple products or audiences (desirable).
* Strong understanding of data models, attribution and performance reporting (desirable).
Why work for Learning Curve Group?
There are many reasons that make Learning Curve Group a fantastic place to work! In addition to working for a company that has been listed as a top 100 company to work for in 2023, you'll have access to a range of benefits:
* 26 days annual leave + Bank Holidays
* Buy & sell an additional five days each year
* Length of service annual leave increments starting at two years
* Healthcare scheme
* Tech scheme
* IKEA scheme
* Cycle to work scheme
* Paid volunteer day each year
* Early finish Fridays on the last Friday of every month
* Student / teacher discount
* Uniform
Head Office Perks
* Electric car charging points
* Free fruit, coffee and tea
* Onsite shower
* Prayer room on request or list of nearest available places of worship
Equal Opportunities
You’re unique – and we love that about you. As an equal‑opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Our commitment to a number of covenants and pledges demonstrates our seriousness about equal opportunities for all.
Disability Confident Leader
We welcome discussion of reasonable adjustments to the interview and/or workplace for candidates who require them.
Armed Forces Covenant Gold
12% of our workforce are veterans of the armed forces and we show our support by pledging to the Armed Forces Covenant. Reservists receive an additional 10 days paid leave to attend training.
Additional Covenants
* Domestic Abuse Covenant
* Care Leaver Covenant
* Working Chance
* Ban the box
Halo Code
Learning Curve Group stands against hair discrimination in the workplace and champions the right for our Purple People to embrace Afro‑hairstyles, including afros, locs, twists, braids, cornrows, fades, hair straightened through heat or chemicals, weaves, wigs, headscarves, and wraps.
Recruitment Checks
Recruitment checks: As this role will not include regulated activity with learners, a DBS check is not required. However, you will be required to provide satisfactory references and prove eligibility to work in the UK.
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