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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, basingstoke
Client: House Of Fashion Associates
Location: Central Manchester
Job Category: Other
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EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
This position is based in Central Manchester at the Head Office.
The role involves managing the D2C basketball brand, AND1, which is making a comeback.
We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to significantly impact an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports and sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness ahead of key launches and promotions.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
* Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
* Deep experience with Shopify/Shopify+.
* Skilled in Google Analytics, Ads Manager, Meta Business Suite.
* Strong performance marketing mindset focusing on ROI, conversions, and CPL.
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