Role Overview
We are looking for an ambitious, commercially minded and hands‑on Marketing Manager to lead the next phase of the GTEC brand and growth journey.
Responsibilities
* Develop and deliver a marketing plan that aligns with GTEC’s commercial priorities and growth objectives.
* Identify priority sectors, audiences and campaigns to drive demand for GTEC offerings.
* Work closely with the United Infrastructure group marketing team to ensure alignment and integration across the broader group.
* Lead the evolution of the GTEC brand narrative and positioning, developing a clear and differentiated market proposition.
* Create and manage a comprehensive content calendar aligned to business goals, ensuring the delivery of high‑quality, engaging content across all channels.
* Increase GTEC’s visibility, authority and reputation across target sectors.
* Ensure brand consistency across all communications and marketing activity.
* Own the marketing funnel from awareness through lead generation and conversion.
* Build and develop scalable demand generation activity to drive pipeline growth.
* Deliver campaigns with clear attribution, reporting and measurable RoI.
* Support the development of competitively differentiated propositions and go‑to‑market strategies.
* Assist with launch planning, sector targeting and sales enablement materials.
* Work closely with leadership and product stakeholders to shape roadmap priorities using customer and market insight.
* Oversee digital marketing activity including website optimisation, SEO, PPC, email marketing, social media and marketing automation.
* Develop campaigns that generate qualified leads and improve customer conversion journeys.
* Monitor, analyse and optimise marketing performance through data, reporting and insight.
* Manage external agencies and partners against clear KPIs and outcomes.
* Support and guide Digital Content Creators to ensure alignment with wider marketing strategy.
* Build a stronger external profile and market voice for GTEC across media, events and industry engagement.
* Deliver content and PR activity that positions GTEC as a leader in supporting workforce competency and compliance.
* Develop thought leadership campaigns, customer advocacy and compelling case studies.
* Promote GTEC’s role in supporting the UK’s net‑zero workforce.
* Support the development of a structured partner programme.
* Create co‑marketing campaigns and promotional initiatives with manufacturers, distributors and group businesses.
* Develop partner toolkits and enablement materials to drive referral activity and ecosystem growth.
* Strengthen relationships across the wider United Infrastructure group.
* Build scalable marketing systems, reporting processes and operational discipline.
* Create clarity, accountability and focus across all marketing activity.
* Use insight and performance data to continually improve marketing effectiveness and capability.
Qualifications and Experience
* Senior B2B marketing experience (ideally 5+ years).
* Strong experience across brand development, digital marketing and demand generation.
* Proven ability to develop positioning and go‑to‑market strategies.
* Significant understanding of content marketing, SEO, PPC, social media and PR.
* Experience delivering integrated marketing campaigns from concept to execution.
* Ability to analyse performance data and optimise marketing effectiveness.
* Excellent written and verbal communication and storytelling skills.
* Experience managing agencies and external partners.
* Familiarity with CRM and marketing automation platforms.
Desirable Experience
* High‑growth or scale‑up environments, particularly SaaS or platform‑led businesses.
* Channel marketing or supporting partner/distributed training networks.
* Training and compliance, and/or construction, energy or infrastructure sectors.
* Renewable energy or net‑zero markets.
Personal Attributes
* Commercially minded, results driven and highly proactive.
* Able to operate strategically while remaining hands‑on and delivery focused.
* Strong relationship builder with excellent stakeholder management skills.
* Confident communicator, capable of influencing at all levels.
* Comfortable operating in a fast‑paced, evolving environment.
* Creative thinker with strong analytical capability.
* Highly organised with strong project management skills.
* Able to work independently and collaboratively within a growing team.
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