Digital Analytics Manager Recruitment, Communications & Marketing Professional & Business Support Grade 7, £39,906 to £44,746 dependent on experience Here at Sheffield Hallam University we are looking for an analytics manager who blends excellent technical skills with an understanding of UX and content strategy. Working in a pivotal role in our Digital Experience and Creative team, you’ll collaborate with designers, developers and marketers to help us deliver effective, user-friendly digital products and content. You will contribute to every stage of the analytics life cycle, from developing measurement strategies, to data engineering and platform configuration, to visualisation and analysis. And you’ll ensure high data and service standards throughout, finding solutions that balance business need, regulatory compliance, cost and performance. You are an analytics specialist with a keen eye for detail and a knack for turning complex data into actionable insights. You’re comfortable managing and interrogating large and varied data sets, and you also know how to communicate and work with digital product and marketing teams, including campaign managers, developers, content designers, business analysts and project managers. We are looking for someone with:
1. Experience of implementing and using Google’s analytics ecosystem, including GA4, GTM, BigQuery, Looker Studio and Search Console
2. Advanced data visualisation skills, and ability to turn insights into clear, evidence-based narratives
3. Pro-active approach to learning and using new systems and software
4. Experience of navigating complex regulatory environments, with strong working knowledge of GDPR, cookie management and digital accessibility standards
5. Experience of communicating analytics concepts, problems and solutions to non-technical colleagues and stakeholders
Knowledge of Sitecore and Microsoft Dynamics 365 would be beneficial, as would experience in Higher Education. The Recruitment, Communications and Marketing (RCM) directorate brings together teams responsible for student admissions and recruitment, student recruitment and corporate marketing, UX, creative, events, external engagement, and internal communications. Together RCM aims to deliver an excellent customer-centred admissions and student recruitment service, supporting applicants from their initial enquiry to enrolment. We develop and implement the University's corporate and reputational brand strategy, campaigns, website, CRM system, content and social media strategies, provide professional news and PR, public affairs and corporate events service, and deliver strategic, cross-University employee and student communications. We engage with schools, colleges, and community partners to widen our participation and outreach, lead our student recruitment operations such as clearing and open days, as well as support recruitment and drive conversion through high quality targeted marketing activity. This role sits within Digital Experience and Creative, a collaborative team of web producers, UX specialists, content designers, graphic designers and videographers that gives expert advice and support across RCM. We offer a and opportunities to pursue a rewarding and fulfilling career in a supportive environment. You will be contractually enrolled into the Local Government Pension Scheme (LGPS) – one of the largest and most generous defined benefit pension schemes in the country. Find out more about the LGPS If you are, or have been, a recent member of the Universities Superannuation Scheme (USS) directly prior to joining us, you can choose to opt out of the LGPS and remain in the USS. Please contact the Pensions team to discuss options available. Sheffield Hallam welcomes applications from all candidates irrespective of age, pregnancy and maternity, disability, sex, gender reassignment, sexual orientation, race, religion or belief, or marital or civil partnership status.