Job Description
Are you already trusted by bartenders and operators across London?
Enjoy being out in the trade, opening doors and building brands from the ground up?
Looking for a role where you genuinely own your patch and can make your mark?
MacGregor Black is working with a fast-growing, premium British spirits business to appoint an On-Trade Sales Manager to lead their London expansion. This is a remote, permanent position focused on building long-term distribution and reputation across the capital’s most influential venues.
This role suits someone who thrives in autonomy, prefers the bar to the desk, and wants to play a visible part in scaling ambitious challenger brands.
Key Responsibilities:
* Develop and execute a London territory plan focused on high-quality on-trade accounts
* Secure new listings and grow distribution across cocktail bars, premium pubs, hotels, and hospitality groups
* Build lasting partnerships with bartenders, managers, and owners through regular in-market presence
* Drive menu features, staff advocacy, and repeat purchasing
* Represent the brands at tastings, activations, and industry events
* Protect brand positioning and quality of execution in every outlet
* Collaborate with wholesale partners to unlock the right customers and volume opportunities
* Track performance within your patch and feed insight back into the wider commercial team
What We're Looking For:
* Proven experience selling spirits into the London on-trade
* Established relationships within the bar and hospitality community
* Comfortable competing in premium categories and winning distribution
* Background working with quality-led or craft spirits portfolios
* Commercial, self-motivated, and relationship-driven
* Happy operating autonomously with clear accountability for results
Salary and Benefits:
* £45 – 50k base salary
* Performance-related bonus structure
* Pension scheme
* Opportunity to participate in profit share as the business scales
* Clear progression opportunities within a growing, entrepreneurial organisation
* High level of autonomy and influence on the London on-trade strategy
* Supportive, ambitious culture with strong backing from the wider business
Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.