Certsure is seeking a skilled and dynamic Digital Marketing Manager to lead the development and optimisation of our digital platforms and technologies. Acting as a vital link between the Marketing and Communications Team and the Digital Experience Team, you will play a key role in driving traffic, improving digital performance, and implementing strategies that enhance customer engagement.
This is a management role that combines strategic thinking, technical expertise, and leadership. You will lead a team of specialists, work closely with internal teams and external partners, and take ownership of multiple digital initiatives.
Key Responsibilities:
Digital Marketing Leadership:
* Act as the product owner for select Certsure digital platforms.
* Champion SEO and programmatic strategy to optimise traffic and conversions.
* Manage online review platforms, ensuring timely and professional responses.
* Stay informed on digital marketing trends, legal requirements, and compliance.
Campaign and Content Management:
* Drive promotional campaigns to boost platform traffic and conversion rates.
* Ensure all platform content is up-to-date and follows best practices.
* Provide strategic digital marketing advice to support outbound campaigns and PR activities.
Team and Stakeholder Management:
* Provide leadership, mentoring, and professional development for team members.
* Manage budgets and internal processes to meet strategic goals.
* Work across departments to support the digital transformation programme.
* Deputise for the Head of Digital Experience as needed.
Governance and Leadership:
* Promote Certsure’s principles of Technical Integrity, Customer Centricity, Simplification, Digital First, and Collaboration.
* Ensure compliance with governance, health and safety standards, and financial prudence.
* Develop talent management and succession plans for your team.
What We’re Looking For:
* A qualification in marketing or equivalent experience in digital marketing.
* Proven track record of leading successful digital marketing campaigns.
* Proficiency in CRM systems, analytics tools, and digital marketing platforms.
* Expertise in SEO and SEM techniques.
* Strong communication skills and the ability to collaborate across departments.
* Demonstrable leadership and management skills, with a focus on team development.
* Knowledge of GDPR, cookie management, and digital compliance.
Our benefits include, but are not limited to:
* 25 days’ holiday a year (plus bank and public holidays)
* Company car / car allowance
* Non contractual discretionary bonus up to 10% of annual salary
* Employee assistance programme
* Employee discount platform
* Flexible and hybrid working (depending on the role)
* Learning opportunities
* Life assurance
* Loyalty awards
* Workplace Pension
* Private medical insurance
* Sickness pay - Depending on your length of service, you could be eligible for our enhanced sick pay which is above the Statutory Sick Pay (SSP) amount.
About us
Certsure provides industry-leading certification schemes and support to the building services sector. These services are delivered through the NICEIC brand.
For almost 70 years, NICEIC has been the UK’s largest certification body for electrical businesses with over 40,000 currently certified with us. As the industry leader, we drive the highest standards of competence and safety.
We assess, certify and train electricians, plumbers, renewable energy installers, and gas and heating engineers. To become certified, businesses must demonstrate their compliance with technical standards and industry best-practice through rigorous assessments and continuing professional development.
Trade professionals look to us for certification and technical leadership, and value the credibility our name gives theirs. We provide ongoing advice and support and list their businesses on our online ‘Find a trusted NICEIC tradesperson’ tool.
We help build public trust in trade professionals – and we never compromise on that trust. We work alongside government and industry to shape policy and drive standards. Many UK businesses, government organisations, local authorities and landlords will only work with NICEIC-certified businesses.
PLEASE NOTE: As an employer, Certsure does not provide sponsorship as a licenced UK employer.
#J-18808-Ljbffr