Senior PPC Executive Location: Remote – with travel required to our Kettering officer Salary: £40,000 - £45,000 Hours: 37.5 hours, permanent At National Accident Law, the home of National Accident Helpline, we live by our values of ‘We are curious’, ‘We are driven’, ‘We are passionate’ and ‘We are unified’ and our people do too. Whether it be helping people to start their recovery journey, supporting our panel of solicitor firms, or working together across departments to achieve results our people work as one team. As the most trusted, searched for and recognised personal injury brand we pride ourselves on being the most ethical operator in the claims sector, taking a strong stance against cold calling and cold texting, and lobbying the government and regulators to help ensure there is a strict regulatory framework to help protect consumers. Our business and our people have our values in common; Passionate, Curious, Driven, and Unified, and because of this, we have a culture that is kind, supportive, fun, and inclusive. You can join us too and play your part in making a real difference to our consumers and benefiting from working for a successful market leader. THE PURPOSE OF OUR SENIOR PPC EXECUTIVE The Senior PPC Executive is responsible for developing and implementing paid search strategies across Google and Bing to drive quality leads across each of our brands. Supporting the Senior PPC Manager, you will be conducting daily performance analysis, managing accounts, budgets, and bid strategies to ensure cost efficiency and optimal lead volumes THIS IS WHAT YOU WILL BE DOING AS A SENIOR PPC EXECUTIVE • Develop and execute PPC strategy for the business, ensuring the channel is delivering against commercial performance targets • Manage large scale campaigns, including budget allocation, bidding, and performance optimisation. • Create and optimise effective ad copy, including headlines, descriptions, and calls-to-action. • Formulate hypotheses for iterative landing page conversion rate optimisation • Provide regular reporting and analysis so that stakeholders are kept up to date with performance. • Closely monitor competitor PPC activity and use auction insights to drive performance and improve our position within the auctions AND HERE ARE SOME OF THE PERSONAL ATTRIBUTES THAT WOULD FIT THIS ROLE AND FIT OUR BUSINESS • A minimum of two years hands-on experience in Paid Search, comprising in-depth knowledge of Google Ads, Bing Ads, Scripts, GA4, and Google Tag Manager. • Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data. • Proficiency in using data visualisation tools to create and analyse reports, including visualising trends, identifying opportunities, and making data-driven decisions. • Commercially astute • Strong analytical skills with attention to detail • Passionate about delivering an excellent service • Driven to achieve results with strong workload management and prioritisation skills • Curious to challenge the status quo • Capable of working independently as well as taking a unified approach to collaborating with a wider team on the same goals • Proficient in the use of Microsoft Excel In addition to a competitive salary, we offer 25 days holiday, a contributory pension and a healthcare scheme with Simply Health. We have regular communication events, yearly award ceremonies and we have achieved Gold standard for Investors in People. We look forward to hearing from you! *Please note that whilst this role can be done remotely, travel to our Kettering office is required at least once monthly and for important events. You may have experience of the following: PPC Specialist, Paid Search Executive, Digital Marketing Executive, SEM Specialist, Search Engine Marketing Executive, Google Ads Specialist, Bing Ads Specialist, Digital Advertising Executive, Performance Marketing Executive, Marketing Analyst, Campaign Manager, Online Advertising Specialist, Search Marketing Manager, Media Buying Executive, Programmatic Advertising Executive etc. REF-(Apply online only)