Overview
Job Title: Social Media and Content Manager. Reports to: Marketing and Communications Lead. Location: Office Based in our Manchester Support Centre in Chadderton. Salary: £30,000 - £40,000 per year (Dependent on Experience).
A very social role focused on leading our social presence across LinkedIn, Instagram, Facebook, and emerging channels such as TikTok. You will manage content planning, creation, and community engagement, and be hands on with design and video production to reflect our brand values and business priorities.
The ideal candidate will be enthusiastic about drinks, with a proven track record in direct-to-consumer social media marketing within FMCG, the on-trade, or the drinks industry, and a strong ability to think strategically, create compelling content, and stay ahead of trends and campaign activations.
Responsibilities
* Develop and own LWCs social media strategy to grow reach, engagement, and brand reputation.
* Manage day-to-day posting and scheduling across LinkedIn, Instagram, Facebook, and TikTok (launch phase).
* Plan and deliver engaging content campaigns aligned with marketing priorities, trade events, and seasonal opportunities.
* Create compelling copy, visuals, and video content.
* Showcase our portfolio of wines, beers, spirits and soft drinks, as well as people, events, and depot activity in fresh ways.
* Collaborate with depot teams to support regional events and travel to these events across the UK (trade shows, tastings, festivals), capturing and amplifying content.
* Track, analyse, and report on social performance to key stakeholders in clear, actionable ways.
* Keep ahead of industry trends and new platform features to keep LWCs social presence innovative and relevant.
* Manage paid social activity for LWC and supplier partners, driving measurable ROI.
* Act as brand guardian, ensuring tone of voice and visuals reflect our wholesaler positioning.
What Were Looking For
* Over three years experience in social media management, ideally within B2B, drinks, hospitality, or FMCG.
* Strong creative skills with proven experience producing engaging social content.
* Excellent writing ability, with a knack for tailoring tone to platform and audience.
* Confident in photography, short-form video, and content editing tools.
* Analytical mindset with experience using platform insights and reporting tools.
* Proactive, organised, and able to manage multiple projects at once.
* A genuine interest in drinks, hospitality, and digital trends.
* Full driving license, and the ability to travel across the UK visiting our depots and attending events.
What We Offer
* Competitive salary (depending on experience).
* Additional 20% annual bonus.
* Opportunities to attend trade shows, portfolio tastings, and industry events.
* Staff discount on our drinks portfolio.
* Ongoing professional development in a fast-paced, growing business.
About LWC
LWC Drinks is the UKs largest independent drinks wholesaler. With 18 depots nationwide and over 45 years of experience, we supply the on-trade with one of the most comprehensive portfolios in the industry. From award-winning wines and craft spirits to draught beer and soft drinks, we pride ourselves on service, expertise, and partnerships that help our customers succeed.
Currently LWC Drinks employ over 1,800 people, as well as a Support Centre based in Manchester where the Marketing and Communications team is based. Marketing at LWC is fast paced, with opportunities to be creative and innovative across the LWC corporate brand, our Signature Brands and Signature Wines portfolios, and the LWC owned Dorbiere Pub Group.
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