Founded on the principles of social enterprise, Bradford Birth to 19 is committed to driving forward social mobility from the earliest days of a child's life. We work in partnership with agencies and families to provide place-based, whole-child support that helps children and young people achieve their potential and lead successful, healthy lives.
Since our founding in 2013, we have grown from an outstanding school to an organisation making a significant contribution to learning and health outcomes for children and young people across Bradford, West Yorkshire, and beyond. We now have a national profile, with our impact being recognised throughout the UK.
We work collaboratively with over 500 nursery, primary, special and secondary schools, private and voluntary early years providers, and charities. Locally, we are recognised as a model of outstanding leadership in early years and parent partnership, while our influence extends regionally and nationally.
Job Description
Job Title: Digital Marketing & Channels Lead
Contract type: Full-time, permanent
Team: Marketing & Communications
Reports to: Marketing and Communications Manager
Location: Hybrid – Bradford office + home working
Salary: £27,254 - £30,518 per annum (depending on experience)
Grade: Band 6 - 7
Role Purpose
To manage Bradford Birth to 19’s day-to-day digital marketing channels and support campaign delivery across social media, email and web platforms. This role ensures that digital channels are well managed, content is platform-appropriate, and campaigns are executed consistently and effectively.
This is a digital marketing role with operational ownership.
Key Responsibilities
Social Media Management
* Plan, schedule and publish content across Birth to 19 social channels
* Write platform-appropriate captions aligned to campaign messaging
* Monitor and measure engagement and community interactions
Email Marketing
* Build and deploy email campaigns
* Maintain mailing lists and segmentation
Web & CMS
* Upload and manage website content
* Support campaign landing pages and updates
* Maintain content accuracy and usability
* Oversee and manage the partner community drive
Campaign Delivery Support
* Work with Campaigns & Content Lead to distribute campaign materials across digital channels
* Ensure consistent visual and message alignment with the design function
Analytics & Reporting
* Track performance across digital channels
* Produce regular reports and insights to inform improvements
Content Production (Support Function)
* Support in-house photography and video production where required
* Coordinate simple filming or editing tasks when needed
Event & Campaign Support
From time to time you will be required to support our online and in-person events.
* Support preparation and delivery of marketing events
* Prepare materials, giveaways and resources for events and campaigns
* Provide on-the-day support at events (including occasional weekend work)
Skills & Experience
* Degree or equivalent in professional marketing/digital marketing
* Experience in a digital marketing role (2-4 years)
* Experience managing social media professionally
* Experience using CMS platforms
* Experience with email marketing tools
* Good copywriting and editing skills
* Strong verbal and written communication skills
* Able to work both collaboratively with other teams and independently
* Demonstrable ability to complete work to a high standard, delivered on time
* An eye for detail, including in digital content and written text
* Proactive and positive problem solver, self-starter and finisher
* A passion for making a difference to the lives of all children and families, but particularly those facing social and economic disadvantage
* Basic SEO knowledge
* Experience supporting video/photo content
* Experience working in multi-stakeholder environments
* Good understanding of and experience using a range of design and communication tools (Google Workspace, Canva, HubSpot, ConcreteCMS)
* Understanding of the core principles of successful social media campaigns and website development
About you
You should be a confident digital marketer with hands‑on experience managing social media, email campaigns and web content. If you're organised, detail-oriented, and enjoy bringing campaigns to life across digital platforms, we'd love to hear from you.
Working with Us
Working with Bradford Birth to 19 is unique. We are a supportive, values-driven organisation, small enough to innovate quickly and ensure everyone is valued and nurtured, yet large and successful enough to have influence with local and national decision-makers.
We want all staff to share our belief that children and young people should be at the centre of everything we do. This means a commitment to community cohesion and social mobility for all, particularly those facing social and economic disadvantage.
You should be comfortable working in an evolving and rapidly changing environment. If you're innovative, curious, and not afraid of a challenge, we'd love to hear from you. This role would suit someone interested in developing a career within the charitable or public sector.
* 29 days annual leave per year, plus bank holidays
* Training and development opportunities
* Subsided lunches
* Access to Blue Light card
Application Instructions
In line with safer recruitment procedures, it’s essential that we have a completed application form in order to shortlist. Please click the link to access the application form: https://www.bradfordbirthto19.co.uk/careers/digital-marketing-and-channels-lead, and once complete, send us:
* Completed application form
* Copy of your CV
* Covering letter (optional)
Please ensure you demonstrate how you match every area of the person specification, and tell us how your experience, knowledge and skills align to the role and the organisation.
Please title each document with your name and application submission date and send your completed application to: abigail.traynor@stedmundsbradford.org.uk
Closing Date: 17 th April 2026
You must be eligible to work in the UK for the duration of your employment. Information is available at http://www.ukba.homeoffice.gov.uk/
We are committed to ensuring all candidates have equal access to our recruitment and selection procedures. If you have a disability, impairment or long-term health condition that may affect your ability to submit an application, or if you need any adjustments to attend an interview, participate in the selection process, or carry out the job, please email: abigail.traynor@stedmundsbradford.org.uk
This will enable us to make reasonable adjustments to support you. Any information provided will be treated confidentially and will not inform any part of the recruitment and selection process.
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