Lead Generation Executive - SaaS industry - Southampton £32,000 PA commission/bonus structure A well-established, founder-led software company is seeking an ambitious and motivated Lead Generation Executive to join its sales and marketing team on a permanent basis. Working within a small but highly experienced team, you'll take full ownership of lead generation efforts and have the opportunity to make a meaningful impact. This is a genuine opportunity to lead from the front in a business that values initiative, creativity and collaboration. Reporting directly to the Marketing Manager, the role focuses on smart, strategic outreach. You'll work across both inbound and outbound campaigns; crafting highly personalised email and social strategies, identifying key Ideal Customer Profiles and nurturing cold leads into qualified opportunities. You'll run multi-channel campaigns end-to-end, with plenty of support-from social media posts and email journeys to direct outreach. You'll also have the creative freedom to test new approaches, backed by a robust marketing automation platform and a strong content engine (blogs, infographics, webinars and more). Key Responsibilities: * Plan and deliver outbound and inbound lead generation campaigns * Identify, research, and contact new prospects via social media, email and phone * Collaborate on content strategy and development * Support social media activity, email campaigns and post-conference follow-ups * Produce competitor insight reports * Maintain CRM systems (Salesforce) and lead-tracking tools Requirements: * Previous experience in a lead generation role, ideally within a SaaS environment (experience in other tech industries such as IT managed services is also welcomed) * CRM experience (Salesforce preferred but not essential) * Familiarity with marketing automation tools is a plus * Any creative/design experience (e.g. Canva, Adobe Suite) will be highly regarded * Confident, proactive, and personable in your approach to work Up to £32,000 PA commission and an exceptionally attractive benefits package. Enjoy an inclusive, welcoming team environment with regular social events. 1 day per week onsite with flexibility around working hours (usual hours are 09:00 - 17:00). Please note: you may be required to attend the office more frequently during the initial onboarding period