Job Description
Job Purpose
This role is part of our content and creative team responsible for writing the high-quality content that underpins marketing activity across Evelyn Partners and Bestinvest.
Key Responsibilities
* Developing ideas for content and campaign activity in partnership with other members of the content team (designers)
* Writing content that underpins marketing activity, including guides, articles, emails, web pages, PPC ads and social media as well as scripts and ideas for video content
* Ensuring the content is fully optimised for search
* Working with content from the development of ideas through to completion
* Ensuring content is completed to a high standard and delivered on time
* Ensuring content adheres to financial promotions regulations and that all governance procedures are followed
* Content analytics: reporting back to the business on content performance
Qualifications
Key Skills and Experience
* Good understanding of consumers and an ability to see beyond industry jargon to meet the requirements of the Consumer Duty
* Relevant experience in similar roles
* Hands on experience of working with financial content
* Proven ability to create compelling and accurate content across different formats
* Ability to generate new ideas with the creativity and bravery to suggest new and different ways of working
* Strong interpersonal skills and able to build lasting relationships with key stakeholders
* Proven experience of keyword research and SEO
* Proven experience of using SEO tools such as SEMRUSH
* Knowledge/experience of content design desirable but not essential
Key Competencies
* An excellent, versatile content writer and generator of creative ideas
* Consumer insight – incessantly curious about people with an ability to get under the skin of our audiences (wealth management prospects and investors), what they care about and what content will engage them
* Fluent in finances – you’ll need to know an ISA from an ETF and be able to move between writing at a relatively technical level and an extremely consumer friendly level depending on the audience
* Exceptional grammar skills
* Fanatical attention to detail
* Ability to follow a brief
* Skilled at juggling multiple tasks, working under pressure and getting things finished
* A team player – who can build relationships with stakeholders across the business
* A self-starter able to manage own workload
Additional Information
As a colleague here at Evelyn Partners, you will have access to benefits that include:
* Competitive salary
* Private medical insurance
* Life assurance
* Pension contribution
* Hybrid working model (role dependant)
* Generous holiday package
* Option to purchase additional holiday
* Shared parental leave
We are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and we’re delivering multiple diversity, equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment.
We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.