Cult Mia is building the leading online luxury fashion marketplace of tomorrow. We stand out by curating the most unique, values-driven collections that shoppers won’t find anywhere else. By constantly scouting the globe, we connect our community with the freshest independent fashion talent. To date, we've onboarded over 400 brands from 42 countries, offering products across 17 categories. Our approach to sustainability, developed alongside Positive Luxury, is tied to supporting the brands that align with at least one of our four key values.
Named the fastest-growing fashion company in the UK for the second year in a row, Cult Mia is entering an exciting scale-up phase following a successful investment round. With ambitious growth plans over the next three to five years, we’re expanding our marketing team to help take the brand to the next level. Our focus is on accelerating traction in our two leading markets - the US and the Middle East - and building global brand awareness that matches the strength and uniqueness of our product offering. We're looking for sharp, creative marketing minds who are excited to drive forward one of the most dynamic brands in fashion today.
ABOUT THE ROLE
With strong traction across the US and Middle East, Cult Mia is entering an exciting new chapter as we scale internationally and navigate our Series A raise. We are now looking for a Head of Marketing to help shape the next phase of our growth. This is a rare opportunity to build and scale the marketing engine behind a high-growth luxury platform and play a defining role in building one of the most exciting fashion brands of the next decade. This role requires a highly personable and creative individual with strong planning and organisational skills, as well as a solid understanding of the luxury and independent fashion landscape.
We are looking for a strategic and creative marketing leader who thrives in high-growth environments and is excited about building a culturally relevant brand. As Head of Marketing, you will be responsible for defining and executing Cult Mia’s global marketing vision and strategy, building a high-buzz luxury brand, and driving sustainable customer growth across markets.
You will oversee a team of marketers, building a high-performance marketing function that combines strong brand storytelling with disciplined growth strategy. This role requires a brand visionary who understands how to create cultural relevance while executing 360° marketing campaigns across multiple channels - from organic and community to partnerships and performance.
You will work closely with our Partnerships (sourcing) team, Founders, and E-Commerce/ Product teams to ensure the Cult Mia brand experience is consistent, inspiring and impactful across every customer touchpoint.
The Package:
* Hybrid- Mon/Thur based in Chelsea, London
* Genuinely competitive salary + 10% bonus (Full salary will be disclosed in the screening process)
* 33 days paid holiday (including bank holidays) + additional day for your birthday
* Benefit from Cult Mia’s purchase prices and Cult Mia’s Samples Closet
The Ideal Candidate has:
* Led a marketing team from early start up stages in the luxury fashion, beauty or lifestyle industry.
* Proven experience creating campaigns that resonate with Gen Z and Millennial luxury shoppers.
* A deep understanding of US consumer culture, with familiarity with the Middle Eastern luxury customer a strong plus.
* Proven ability to build and lead high-performing marketing teams.
* Exceptional brand instinct and storytelling ability.
* Strong experience managing 360° marketing campaigns across multiple channels.
* Deep passion for fashion, culture and emerging designers.
* The ability to operate strategically while also being hands-on when needed.
You will:
* Own and deliver Cult Mia’s global marketing vision and strategy
* Build a culturally relevant, high-buzz luxury brand
* Drive sustainable customer growth across key marketsLead and develop a high-performing marketing team (3 heads with growth planned)
* Blend strong brand storytelling with disciplined growth strategy
* Plan and execute 360° marketing campaigns across all channels
* Oversee organic, community, partnerships and performance marketing
* Collaborate closely with Partnerships, founders, and Product/E-commerce teams
* Ensure a consistent, inspiring brand experience across all customer touchpoints
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