Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.
Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role
As a Digital Communications Manager, you’ll have the opportunity to drive the brand growth in your market by leading the brand content and digital media strategy for Air Wick in line with country commercial strategy as set by the Area.
Your responsibilities
In conjunction with the brand teams you will:
* Champion Vestacys mission
* Digital Communications Manager is responsible for the end-to-end experience of the brand on consumers. Considering each touchpoint to the path to purchase, they are responsible for finding the right audience at the right time and communicating the right message. The role considers all digital media channels, paid, owned and earned and ecommerce (Amazon, TikTok and eGrocery).
* Inspire and drive the step-change to audience first performance-based activation and optimisation against value prop, content and creative to optimise conversion and be the champion of growth across online and offline channels.
* Lead all aspects of digital media activation from strategic and annual planning, content strategy & content adaptation, activation planning, ecommerce activation and performance marketing.
* Lead a full-funnel strategy and manage “fluid” budget allocations and optimisations across the funnel. You will be responsible for the specific brands and categories you work on as well as collaborating with your counterpart on adjacent brands and agency relationships.
The experience were looking for
* Minimum University educated (to Bachelors level) in a Commercial Subject
* 3 years experience in agency or client media management roles
* Demonstrated proficiency across all media touchpoints; incl. but not limited to bVOD, OOH, Radio, YouTube, Meta, Search, Amazon, TikTok
* A working knowledge of social media management would be desirable
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
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