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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Northampton
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Client:
House Of Fashion Associates
Location:
Northampton, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
This role is based in Central Manchester at the Head Office and involves working with a D2C basketball brand, the legendary AND1. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to make a significant impact on an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and track trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
* Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
* Deep experience with Shopify/Shopify+.
* Skilled in Google Analytics, Ads Manager, Meta Business Suite.
* Strong performance marketing mindset focused on ROI, conversions, and CPL.
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