Job Title
B2B Account Executive
Location
Unit 7a, Odhams Trading Estate, St Albans Road, Watford, WD24 7RY
Job Type
Full Time, Permanent
About the Role
As a B2B Account Executive at Vegetarian Express, your primary focus will be account management—building strong relationships with our independent customer base to support retention, growth, and regular ordering. You'll check in with customers, introduce new products, and help them get the most out of our service, encouraging a shift toward self‑serve ordering via our Shopify B2B platform. Telesales will play a supporting role where it adds value while ensuring a convenient ordering experience through our digital online ordering platform. Reporting into the Head of Ecommerce & Independent Digi Plus, you'll collaborate with ecommerce and marketing teams to support digital campaigns, product launches, and seasonal initiatives without managing technical setup.
Responsibilities
* Build and maintain strong relationships with independent customers to drive retention and growth.
* Introduce new products and assist customers in utilizing our services and Shopify B2B platform.
* Support digital order experience and telcall strategy to add value.
* Collaborate with ecommerce and marketing teams on digital campaigns, product launches, and seasonal initiatives.
Qualifications
* At least 1 year of experience in telesales, account management, or sales support, ideally in foodservice, FMCG, or hospitality.
* Proven ability to influence buying behavior, grow accounts, and consistently hit sales targets.
* Clear, confident communicator comfortable discussing pricing and commercial terms.
* Digital confidence: experience using digital tools and platforms to support sales; Shopify experience is a bonus.
* Organised, proactive, and a team player willing to collaborate across sales, ecommerce, and marketing.
What Will Differentiate You
* Background in foodservice, FMCG, or hospitality.
* Experience with Shopify or other ecommerce/self‑serve ordering platforms.
* Real interest in how digital and traditional sales can work together.
In Return We Offer
* Competitive basic salary dependent on experience.
* 25 days annual leave plus public holidays.
* Annual leave purchase up to 3 additional days.
* Health cash plan.
* State pension scheme.
* Group life assurance.
* Employee assistance programme and cycle to work scheme.
Company Overview
Vegetarian Express specialises in delivering plant‑based ingredients, ideas and inspiration to chefs across the UK. We supply more than 4000 skilled chefs to customers such as Compass, Baxterstorey and Hilton, as well as independent operators. Proud to be a certified B Corporation, we are advancing the business of foodservice to be healthier for consumers, the planet and businesses.
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