Demand Generation Manager
Location: London office (Bank and Cannon Street)
Contract Type: Permanent
Salary: Base - £50-£60K + On Target Bonus (circa £10K)
Company Overview
Our client is a fast-growing B2B sales intelligence platform delivering patented technology to help sales teams identify and engage prospects at scale. Specialising in eCommerce, logistics, payments and marketing technology sectors, they provide high-accuracy contact data and market intelligence that drives real business results. The company fosters a culture where employees are encouraged to be self-starters with significant autonomy in their roles, enabling them to build scalable programs and drive meaningful impact on company growth. Their London-based team operates in a collaborative, fast-paced environment where individual contribution directly shapes strategy and success.
Position Overview
As Demand Generation Manager, you'll own the strategy and execution of integrated demand generation campaigns that drive qualified opportunities and pipeline growth. You'll develop full-funnel programs targeting high-intent buyers, optimise campaign performance across multiple channels, and work closely with the sales team to refine lead qualification and accelerate deal velocity. Your focus will be on identifying in-market buyers using intent data and technographic targeting, then engaging them through strategic paid campaigns, email nurture sequences and retargeting initiatives.
Responsibilities
Develop and execute integrated demand generation campaigns across LinkedIn Campaign Manager, Google Ads, email and account-based marketing platforms
Build and optimise full-funnel programs from awareness through to qualified opportunities targeting sales operations and revenue operations personas
Manage campaign budgets of £250K-£500K+, tracking performance metrics including MQLs, SQLs, customer acquisition cost and pipeline contribution
Partner with the sales team to refine lead scoring criteria, qualification standards and ensure rapid follow-up on high-intent leads
Leverage intent data and technographic targeting to identify and engage buyers actively researching solutions in market
Run competitive displacement campaigns positioning our client against established category incumbents
Test, iterate and scale successful tactics across paid channels, email nurture sequences and retargeting campaigns
Model and optimise customer acquisition cost, lifetime value and payback periods to drive ROI
Manage lead handoff processes and work collaboratively with sales to improve conversion rates Requirements
3-5 years of B2B SaaS demand generation experience with a proven track record of hitting pipeline targets
Hands-on expertise with LinkedIn Campaign Manager (essential), Google Ads and ABM platforms
Proficiency with HubSpot or similar marketing automation platforms
Experience managing deals with £20K-£100K annual contract value and 3-6 month sales cycles
Strong analytical skills with ability to model CAC, LTV and payback periods
Proven track record of working effectively with sales teams and optimising lead handoff processes
Self-starter mentality with comfort operating as a player-coach in fast-growing environments Desirable experience:
Background in eCommerce, logistics, payments, fintech or marketing technology sectors
Familiarity with sales intelligence or data platforms
Previous role at a Series A-C stage company (10-200 employees)
Promotion within the last 18-24 months
Experience running competitive campaigns against category incumbents Benefits
Competitive salary of £50-£60K base plus on-target bonus of circa £10K
Significant autonomy to build and scale demand generation programs
Direct impact on company growth and revenue trajectory
Opportunity to work with cutting-edge sales intelligence technology
Collaborative environment with experienced marketing and sales teams
Alongside a competitive benefits package, you'll join a fast-growing company where self-starters thrive, autonomy is valued and your direct contribution shapes business strategy and growth. How to Apply
If you're looking to advance your career in demand generation and have the skills and experience to succeed in this role, please send your application to (url removed). Include your CV, a cover letter highlighting your most relevant B2B SaaS demand generation achievements, and any supporting materials that demonstrate your expertise in campaign management and pipeline generation. Please specify your notice period and availability for interview